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6 лет назад

UBEX.com - Advertising Powered by AI

Ubex found at Ubex.com is a startup which is combining the power of artificial intelligence neural net with advertising and blockchain mechanism to solve problems for us the customers, publishers, and the advertisers. We will get to it in the review below.

Advertising conditions are getting worse and worse, we have been facing a fraudulent advertisement crisis which aims to scam users, also annoying pop-up ads on click are making internet surfing annoying. Ubex has a solution for this and this is what we'll be checking out today in this review.

The Ubex Ad Exchange works through the use of artificial intelligence and blockchain technology changes this game, instead of annoying ads we now only receive information that is relevant useful and timely.

When a user surfs a publisher's website, neural networks analyze all the possible accessible data on the user and his interests and gets a list of all advertisements which would appeal him and chooses the most appealing, relevant and financially beneficial one and shows it to the user, and this all happens within a split second. Not only this but Ubex also decides the best format and placement to use to maximize results.

Artifical Intelligence's beauty is that it learns more every second, this would help the industry in strategizing the field and learning user heat maps fast and show custom but profitable adverts with their positions.

Ubex not only helps the users but also the advertisers which will be no longer requiring marketing experts on testing different ad context styles, positions and heatmaps because AI would be doing it automatically learning from millions of styles and choosing the best and most profitable for you.
Also, your ad will be optimally distributed and only seen on suitable websites. That means you don't have to worry about your ads being misplaced on some website which has no relevance to your product or service. This would not only maximize profits but would also be not annoying to users surfing across the internet.

Before we go any further, please check out this video presentation to get acquainted

INTRODUCTION

Ubex is a global decentralized advertising exchange where companies advertise effectively, while publishers profitably tokenize ad slots on their resources. Ubex proposes to take care of the issues in digital marketing by putting together all the benefit of programmatic technologies, neural networks and smart contracts in a single system. Ubex gives a progress from the conventional pay-per-click plan to the instalment for focused activities, which is the most reasonable and intriguing model for all market members.

Brief History - Ubex is a Swiss-registered company based in Crypto Valley Labs "The Block" (Switzerland) whose founders are Artem Chestnov and Daniel Biesuz, who want to revolutionize the advertising sector and bring it to a whole new level.

THE MISSION

The mission of Ubex is to create a global advertising ecosystem with a high level of mutual trust and maximum efficiency. By using the Ubex system, advertisers will be able to purchase ad slots and payment is made upon completion of targeted actions.

THE PROBLEMS

Ubex believes users, advertisers, and publishers — the three participants in the global advertising ecosystem — are facing various problems with today’s advertising systems, including:

Users

Irrelevant or annoying advertisements

Overpayment for products and services due to multiple intermediaries and high commissions

High risks due to the use of coercive advertising methods by scammers

Advertisers

Uncertainty of achieving results as advertisers are forced to pay for clicks and displayed ads without a guarantee of actual sales

Difficulty in figuring out all available advertising channels, leading to higher overhead expenses and the need to hire additional staff

Ineffectiveness in certain advertising channels, with the ineffectiveness only becoming apparent after the budget has been spent

Publishers

Struggle to find advertisers to fill advertising slots

Face low earnings and the inability to forecast future payments from advertisers

Payment delays and non-payments from dishonest or low-quality advertisers

SOLUTIONS

By using smart contracts on blockchain, Ubex allows for the transition to the Cost-Per-Action model of payment, eliminating fraud and the need for clicks.

Ubex offers the solution as smart contracts on blockchain. Because of Ubex purchasing system, the technique of purchasing the advertising slots on a desired website for placement is simple and transaction risks are also less. Once the payment is complete, the advertiser can purchase advertising slot according to the specified requirements set for the target audience, geography and time of displays.

With the help of Ubex’s neural networks, the ubex algorithm selects the most current advertising offers for certain customers, thus enhancing the chance of getting the desired outcome. Hence the advertisers can decrease the average cost of attracting the customers by half.

THE ECOSYSTEM

The system core named Advanced Decentralized Advertising Marketing (ADAM) is responsible for making the decision to display advertising materials. This decision is based on the data stored in the blockchain as well as on the model data of the neural network stored internally.

How Ubex Decentralized Blockchain AI Advertising Exchange Works

Ubex aims to solve problems in the advertising industry using neural networks and blockchain technology. Ubex is building a global decentralized advertising exchange where companies can advertise efficiently while publishers can effectively tokenize ad slots on their websites.Some of the core goals and functions of the platform include:

Automate Interactions Between Publishers And Advertisers:

Ubex wants to allow publishers and advertisers to securely interact with each other without the use of a middleman – even when the two parties have no reason to trust each other. To do this, Ubex will use neural networks and accumulated data to select the most relevant advertising content at any given moment in time to a particular user, maximizing the probability of obtaining desired results. Ubex will also have a reputation system and smart contract system to provide secure P2P transactions.

Reduce Commissions And Middlemen:

Ubex will replace middlemen with blockchain technology. That means there are no layers between advertisers and publishers. Ubex will use smart contracts to allow publishers and advertisers to interact directly with each other. That means publishers can earn more money while advertisers can lower unnecessary transactional costs.

Publishers Can Tokenize Ad Slots:

Ubex makes it easier for publishers to tokenize ad slots. Publishers can post statistics from their websites online, making it easier for advertisers to choose high-performing websites for their next ad campaign.

A Multi-Layered Reputation System:

Ubex will have a multi-layered reputation system that rates advertisers and publishers. This reputation data will be stored in the blockchain along with the full history of the individual’s operations. The goal is to reduce fraud and enable a way of dealing with the most trustworthy partners.

Pay Per Result:

Ubex describes its model as a “pay per result” model. Using blockchain technology, Ubex will pay based on each blockchain-verified results.

Advertising Campaign Management:

Ubex will give advertisers full control over their campaigns, including detailed reports and data filtering, data importing and exporting, detailed campaign statistics charts, and transparent transaction control through blockchain.

THE MARKET STRUCTURE

The structure of the advanced publicizing market comprises a chain of participants represented, from one viewpoint, by advertisers and on the other, by distributors with various intermediaries between them, thereby performing different functions. Therefore, here is the current digital-publicizing purchasing scheme:

Through media agencies, medium and large-sized advertisers purchase digital advertising, which deal through partnered exchange work areas or specifically with purchases in these ways:

• Through banner networks (horizontal and vertical networks.

• Directly from the publisher.

• Through advertising exchanges.

Advertisers can undoubtedly purchase advertisements from distributors through the Ubex publicizing exchange without depending on the costly services of offices and other intermediaries. Ubex consolidates the usefulness of an advertising exchange with a service to monitor all the execution indicators of every advertisement placement of every publisher, consequently eliminating the requirement for proper external tools. Also, Ubex consolidates the functionality of a DSP/SSP.

WHY YOU SHOULD CHOOSE UBEX?

Use of Neural networks to maximize purchasing efficiency; The neural networks is used to process informations about visitors to members network services by evaluating the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. With this, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers.

Use of Blockchain-based smart contracts minimize participants’ risks.; The use of blockchain will bring about security, confidence, transparency .

Ubex likewise presents the capacity of the tokenization of ad spaces by distributors and in doing this such a distributor will raise fund for themselves enabling them to enhance their money related execution while on the stage. every one of the people to whom such tokenized spaces are rented to are relied upon to pay for them ahead of time utilizing the Ubex Tokens.

THE UBEX WALLET

The UBEX Token will serve as a payment strategy on the Ubex platform. The requirement for a Token depends on the need to credit funds from the accounts of the advertisers for the presentations of publicizing materials that they have purchased. Moreover, basic cryptocurrencies do not permit the funds’ crediting from third party accounts regardless of whether one has authorization from the third parties. The Token brings allowances to a particular address within which the owner of the address can utilize the available funds on the account. There is a possibility in crediting on condition that the account holder has set up the quota size and just from the address to which the quota is issued, or else, it will be impossible for the funds to be credited.

TOKEN SALE AND ICO

Ubex revolves around a native token called UBEX. Advertisers spend UBEX tokens from their account balances to access the smart contract and make deals with publishers.

TOKEN DETAILS

Ticker- UBEX

Token type- ERC20

ICO Token Price- 1UBEX = 0.0061USD (0.00001ETh)

Fund Raising goal- 14,600,000 USD (24,000ETH)

Sold on Presale- No pre sale

Total Token- 4,000,000,000

Available for Token Sale- 72%

Whitelist- No

KYC- YES

Restricted countries- Iran, North Korea, USA

Accepts- ETH, BTC, LTC