SWIPE : Monetizing mobile engagement data, on the blockchain
The generation of advanced technology, it's miles as an alternative unfortunate that the arena of mobile advertising remains within the arms of some monopoly firms controlling the show and repayment. But, this isn't the best problem facing international virtual advertising, and advertisers are hoping for the emergence of a brand new valid platform to help hold the industry in taking a look at.
SWIPE is a blockchain based totally mobile engagement information platform with a purpose to empower app developers with app marketing gear to allow for an obvious way to monetize records on a decentralized market. The SWIPE answer will assist growth app engagement and person retention with the mixing of the monetization system to allow for the introduction of the SWIPE records network. That results in a vibrant way for the mobile customers to share their usage facts and get rewarded for his or her information originality.
The intention of SWIPE is to supply higher mobile commercials to users. The whitepaper explains how modern advertising fashions are ineffective because the ads are displayed on the aspect or as banner advertisements, which makes it hard to seize a user’s real interest.
SWIPE makes use of blockchain technology and a token to reward cell customers for viewing the advertisement. in place of viewing advertisements whilst you go to a browser page or watch a video online, SWIPE will deliver commercials onto your lock screen. On every occasion you switch for your cell phone, you’ll see an advert on your lock screen. For most users, the lock display just appears for a 2nd or even as your fingerprint scans, or while you enter your PIN. SwipeCrypto and SwipeRich were designed to offer agencies smooth publicity at once to purchasers’ eyes once they realize clients are searching.
Benefits of SWIPE Network
- Boost user engagement
- Personalized content
- Rewarding experience
The SDK may have in-app advertising gear with a purpose to help builders increase person engagement and retention and in the long run, actionable facts, and permit for smooth integration of apps and their customers to the SWIPE network. And when you consider that developers can be promoting information to customers directly, they can earn extra considering they will be rewarded whenever their records are traded versus once when they promote it to an information marketplace or intermediary. The users will be rewarded for sharing their information as opposed to being disregarded of the equation as well as be capable of deciding in or out of information monetization campaigns and manage their information sharing and privateness.
SWIPE Token introduces a means thru which customers might be able to leverage decentralized mobile lock display screen marketing solution. The token may also be in use to allow the third party publishers to monetize their lock display marketing features, increase energetic utilization and consumer retention without having to break the in-app workflow. moreover, the approach will facilitate micropayments, in-app usage, and rewards.
- Ticker: SWC
- Token type: ERC20
- Total Tokens: 100,000,000
- Accepts: ETH
The group in the back of SWIPE is SwipeRich, a mobile advertising company in the back of leading, Southeast Asian, marketing-based totally rewards apps AGILA Rewards and cepatswipe. The userbase of nearly a million changed into constructed up in less than 2 years.
SWIPE's blockchain solution stays an exciting idea judging from the attention that the platform is receiving inside the Asian blockchain community. In spite of the decision showing the abilities to improve mobile marketing, there is nonetheless a want for people to embrace blockchain technology before whatever else.
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