A new level of marketing - the VIDY project
How many real reach and conversion rates are there when you cast out so many advertising budgets? This may be the biggest concern for every advertiser after they advertise, and the facts may make them chilling.
A study released in 2016 by the National Association of Advertisers Markets (ANA) and cybersecurity research firm White Ops showed that advertising fraud could cost digital advertisers more than $7.2 billion in losses in 2016. The analysis of TechCrunch, the US technology head media, shows that if the advertising fraud problem continues to develop, it is expected that the loss of marketers will reach 50 billion US dollars by 2025. Coincidentally, global media agency PHD China and advertising verification service provider RTBAsia jointly released a report in 2017, showing that at least 14% of the 550 online advertising activities it monitors are invalid traffic, of which nearly 40% In the monitoring of advertising campaigns, the proportion of invalid traffic is more than 20%.
“In an opaque media supply chain, our advertising investment is extremely wasteful, and there are cases of false traffic and advertising fraud.” Marc Pritchard, P&G’s global chief brand officer, publicly stated in 2017, The spot-name advertising industry has long been a bit of fraud. However, this thorny issue has not been a breakthrough solution until the application of blockchain technology.
Blockchain is a public database that cannot be modified and can't be cracked. It can track the creation and transaction activities of each node. At the same time, the blockchain also prevents data from being deleted or rewritten. Once a file is changed, other files will be Synchronize updates to ensure transparency.
Nowadays, the most popular Harvard startup team in the United States, Vidy, facilitates the use of the characteristics of the blockchain, ensuring that the advertising access information can not be tampered with, and tracking the reader activities, and further combining artificial intelligence to accurately target the targeted advertising to achieve high correlation and high Touch and achieve high conversion.
In addition, Vidy's exclusive seamless video ad embedding layer technology allows any publisher and media to embed or extend the video of the video into the text of any web page via the SDK (software development kit), and the reader has one click while reading the article. Long press on the text with the Vidy link will play a funny short video ad. Vidy's distributed system will reward users based on when they watched the video.
It is reported that Vidy's exclusive technology has applied for a patent. Vidy provides an unprecedented solution for advertisers to avoid wasted money from inefficient traffic, and will help the benign development of the entire advertising ecosystem. At present, well-known companies such as Coca-Cola and Sephora are partners of Vidy. Vidy has also cooperated with many internationally renowned media platforms to introduce Vidy's blockchain embedding layer and bid farewell to advertising fraud with the help of blockchain technology. Use resources efficiently. Undoubtedly, the project is promising and deserves attention.
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