BEHAVIOUREXCHANGE and PERSONALIZED MARKETING
Try to please everyone, and you will please no one, Try to target everyone, and you will sell to no one.The problem lies in finding the audience and admittedly, it can be a challenging process. Historically, marketers overcame this problem by showing ads to the mass market, which can be as effective as trying to hit a tiny nail with a wrecking ball and in some cases, marketers buy lists of people that fit a certain demographic.
For Consumers
Our behavior is a complex scenario because as human, each consumer has different mind and attitude towards purchase. The study of consumer behavior helps to understand how the buying decision is made and how they look for a product. Moreover, the understanding of consumer behavior also helps marketers to know the what, where, when, how and why of the consumption of product consumption. These help marketers or organizations to know the reason behind the purchase of product by consumers and how it satisfies them.For Marketers
Personalization means everything. It describes the strategy and tactics of delivering content and experiences that speaks directly to individuals when, where and how they choose. Personalization has become vital to success as consumers take more control over their buying process.Consumers want to engage with brand experiences that are relevant to their needs. It’s up to you as a marketer to create those experiences. Personalization allows your audiences to feel like you know them and that you respect them as individuals.
But personalization isn’t just about marketing to people. It's about creating a mutually rewarding experience. Loyalty rewards, special promotions and unique events aren’t always about enticing a purchase. You’re building a relationship. Creating a satisfying and delightful journey with your brand. Today’s consumers have so many options available, so it’s critical and, in fact, necessary to do right by your customers. This is what we call the Experience Business. Furthermore, companies that specializes in the study of their customers behavior which will make them pay a huge amount of money just to get those data. Why will they do that? They can get BehaviourExchange services, which is way better, less expensive and decentralized.
BehaviourExchange is a blockchain- based platform that uses blockchain and big data technologies to identify online users and customize website contents to your preference. The platform enable large amount of data. It can handle millions of visits per day, easily updated to process hundreds of millions and billions of visits per day. The BehaviourExchange platform primarily works on connecting three different units namely: web visitor, websites and B2c businesses in a different unique way. Each Party exchange traffics with other websites to help expand their websites reach and visibility with cross promotion.
How will BehaviourExchange execute these services?
B2C companies using BehaviourExchange services will be able to know who is visiting their web in real time, effectively engage with them and show them the right products or services. Behaviour Exchange will offer subscription packages to its business customers depending on the desired details of the customers, the number of visitors, the size of the company and the type of industry. You do the math when a million companies subscribe to this platform, it will be big and who are we for not want to become a part of this.They will create its token called BEX token to stimulate the growth of the network and they will encourage their company customers to pay using BEX token for faster transaction and with a discount.I like these project a lot, apart from my interest and personality being matched, contents will be readily available for me and also i will be rewarded with bex token which will enable the purchase of products & services from the companies in the network under favorable conditions and I know in few years’ time, this will be in the billion dollar company club.
Website: https://behaviour.exchange/?utm_source=bounty&utm_medium=content&utm_campaign=website
Telegram: https://t.me/behaviourexchange
Facebook: https://www.facebook.com/BehaviourExchange-150375779045471/
By Bitcointalk user: belushiiwuzeree
Profile: https://bitcointalk.org/index.php?action=profile;u=2191289