UBEX : THE PROBLEM AND SOLUTION
If we talk about Blockchain, most of us will probably think about finances, cryptocurrency, and digital ledgers. However, beyond that, there are many things that have not been realized that Blockchain has tremendous power to solve , for instance in the world of digital advertising.
As recently discovered that Blockchain-based protocols can change the world of digital advertising, for example how ads will be bought, shipped, measured and valued. In fact, it can even lead to accurate data and leads to better results overall.
However, the digital advertising ecosystem is subject to a number of problems, Ubex believes its global decentralized advertising exchange will be the future of advertising. Ubex aims to solve all of these problems using neural networks and blockchain technology. The mission of Ubex is to create a global advertising ecosystem with a high level of trust
Problem
Ubex believes users, advertisers, and publishers – the three participants in the global advertising ecosystem – are facing various problems with today’s advertising systems, including:
Irrelevant or annoying advertisements, Many of the ads that Internet users see are not relevant to them. This means that advertisers' money is spent poorly. It also creates a poor user experience, because users are inundated with ads that they do not want to see. The pop ups while you are browsing can be annoying and sometimes can affect users experience .
Advertisers have difficulty finding content publishers who can provide a place to display their ads. Traditionally, middlemen have addressed this need, but their services come at a steep price. Middlemen fees inflate the costs that advertisers pay and reduce the revenue of publishers. Also, uncertainty of achieving results as advertisers are forced to pay for clicks and displayed ads without a guarantee of actual sales.
Advertisers, also have difficulty in figuring out all available advertising channels, leading to higher overhead expenses and the need to hire additional staff.
The Publishers face low earnings and the inability to forecast future payments from advertisers and payment delays and non-payments from dishonest or low-quality advertisers.
Solution
Ubex proposes to solve these problems by building a platform, a global decentralized advertising exchange where companies can advertise efficiently while publishers can effectively tokenize ad slots on their websites.
Ubex wants to allow publishers and advertisers to securely interact with each other without the use of a middleman – even when the two parties have no reason to trust each other. To do this, Ubex will use neural networks and accumulated data to select the most relevant advertising content at any given moment in time to a particular user, maximizing the probability of obtaining desired results. Ubex will also have a reputation system and smart contract system to provide secure P2P transactions thus, smart contracts that are executed on the blockchain. Smart contracts confirm that an ad is actually relevant. This allows advertisers to ensure that their money is being spent effectively. It also helps users by increasing the relevance of the ads they see.
Ubex will give advertisers full control over their campaigns, including detailed reports and data filtering, data importing and exporting, detailed campaign statistics charts, and transparent transaction control through blockchain.
Ubex will replace middlemen with blockchain technology. That means there are no layers between advertisers and publishers. Ubex will use smart contracts to allow publishers and advertisers to interact directly with each other. That means publishers can earn more money while advertisers can lower unnecessary transactional costs
Finally, Ubex describes its model as a “pay per result” model. Using blockchain technology, Ubex will pay based on each blockchain-verified results.
Conclusion
Ubex is planning to build an AI platform based on the blockchain, and merges the two technologies on blockchain. It is a natural solution as it is the only one that allows processing the vast amounts of data involved and ensuring maximum efficiency when it comes to an industry as complex and information-intensive as advertising. AI and neural networks complement each other by providing analysis and solutions that humans are unable to deliver at such high levels of efficiency. Blockchain serves as the basis that ensures transparency and speed of operation.
I like this project a lot , its so rewarding and such a breadth of fresh air, the market is so huge and for investors it will be so rewarding. They have already reached soft cap and have so far raised 70% of the Hard cap. With high-level professionals with extensive experience in areas of marketing, neural networks and blockchain ,UBEX is definitely here to stay and so, dont be left out.
Follow The Link For More Information
Website: https://www.ubex.com/
Whitepaper: https://www.ubex.com/wp/Ubex-Whitepaper-en.pdf?1535
Telegram: https://t.me/UbexAI
Facebook: https://www.facebook.com/UbexAl/
Twitter: https://twitter.com/ubex_ai?lang=en
Author
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