Smart Advertising By The Newly Emerged Platform: Vidy
There are so many ads nowadays to the point where the content creator need it to raise their money income when they post something on youtube. Internet advertisement now has become a significant thing in our daily lives.
This is because an ad is involved In a vicious cycle that cannot be broken down. Here is the simulation. The content creator or the web publisher publish something and need income for their effort so that they can post more. And for the people to get the money that they need, then they are searching for the ads publisher, and then they get ads.
And more and more content creator depends on the ads to get more money, even if there is already an independent crowd funding platform that does fund the youtube creator, but they need more.
- Vidy has invented the first single-page invisible embed layer for video, run on the Ethereum blockchain.
- With just a hold, users can now reveal tiny hyper-relevant videos hidden behind the text of any page on the web, unlocking a whole new dimension to the internet.
Vidy simple is the bridge between the market and the companies, where it provides the companies with the data they need, but the internet user willingly sees their ads because they are being rewarded.
The city platform also allows the companies to strike the precise target who do need their goods and their services, so that they will have the precise market, and not wasting billions of dollar just to spread the ads to the wrong person who will never purchase their goods.
Here are what the platform does in the term of advertisement:
- Making ads more organised
And classified ads are a great app. You surely will not want to see a messy and blinking webpage filled with the sex and gambling ads don’t you? Therefore the ads need to be organised and standardised, just the way the commercial in the TVs are. This is a common and natural thing since the internet advertisement is actually a new thing and therefore are not complete and perfect.
- Cutting the loading page
Loading page will be very slow if a particular web page is infested with numerous amount of ads. The platform will cut the loading page and thus reducing the data usage so that the internet user will be able to conserve their data charge.
- Attracting the internet user through gamification
Gamification is a proper process where the user will be rewarded after doing some activities. That is the nature of the platform, where this platform will provide millions of viewer of their ads, and they will do that willingly since they are getting paid from that. That is a win-win solution since the ads do need views, and the people will see their ads, but getting paid by the platform. It will increase the awareness very effectively and thus raise the purchase of the goods potential exponentially.
- Striking the right market
Billions of dollar have been wasted by the money that has been used to advertise to the wrong person. that person will never purchase such goods, and therefore the advertiser need to avoid advertising to the wrong person since it will be a waste of resources. There has to be a way where the companies can advertise their products to the right market, such as advertising the makeup appliances to the girl who is searching for make-up appliances.
- **Reducing cost
**Cost per advertisement is astronomical. In the tv commercial alone, billions of dollar have been spent on advertising a particular product, where the companies have no guarantee of success.
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