Ubex - Global Decentralized Advertising Exchange
Blockchain technology is a transparent digital ledger of transactions and records that are immune to change or deletion. Offering additional traits of increased security, lower costs, time efficiency, and error resistance, blockchain has risen, fluctuated in 2017. The utility of blockchain technology is limitless, sparking the growing list of companies, industries, and government exploring its potential adoption. The blockchain is an immutable public ledger that records digital transactions.
ABOUT UBEX
Ubex is a global decentralized advertising exchange where companies advertise effectively, while publishers profitably tokenize ad slots on their resources. Ubex project is a global decentralized exchange of programmatic advertising based on neural networks and smart contracts. Ubex provides a change in advertising system from traditional pay-per-click scheme to the payment of targeted actions. Advertisers can automatically purchase ad slots using the Ubex system. Payment is made upon fulfilment of targeted actions by customers.
The problems faced in programmatic advertising by the Advertisers are:-
Presence of brokers —
In the centralized digital advertising market, because of the brokers the financial loss that advertisers faces to purchase advertising slot is very large.
Pay per click —
The advertisers is forced to accept the pay-per-click model which often creates incentives for fraud by the publisher.
Weak algorithms —
The essence of targeted advertising is the ability to display ads to a specific target segment of users, according to their location, gender, age and interests. Current algorithms demonstrate advertising to users who do not constitute part of the target audience, reduces conversions to purchases, both with the pay-per-click model and when paying for targeted actions.
UBEX provides solutions to these problems by;
By using smart contracts on blockchain, Ubex allows for the transition to the Cost-Per-Action model of payment, eliminating fraud and the need for clicks.
Ubex offers the solution as smart contracts on blockchain. Because of Ubex purchasing system, the technique of purchasing the advertising slots on a desired website for placement is simple and transaction risks are also less. Once the payment is complete, the advertiser can purchase advertising slot according to the specified requirements set for the target audience, geography and time of displays.
With the help of Ubex’s neural networks, the ubex algorithm selects the most current advertising offers for certain customers, thus enhancing the chance of getting the desired outcome. Hence the advertisers can decrease the average cost of attracting the customers by half.
The system core named Advanced Decentralized Advertising Marketing (ADAM) is responsible for making the decision to display advertising materials. This decision is based on the data stored in the blockchain as well as on the model data of the neural network stored internally.
The main features of the system can be explained on the life cycle of a widget that promotes a car insurance service – from (1) the advertiser’s, (2) the publisher’s and (3) the user’s perspective respectively.
The Advertiser
The widget appears in the system after the advertiser registers and adds an offer that promotes the insurance service. Each participant has a correspondent entity in the system Smart-Contract of the Ethereum blockchain, so during the registration process the system creates an entity in the blockchain, fills it with general data and initializes visitor-related coefficients (their meaning will be discussed later).
The Publisher
The widget can start working on the publisher’s website as soon as the publisher registers, passes the KYC procedure and adds a placement space. During the registration process, the entity is created in the Ethereum Smart-Contract with all the data of the publisher. When creating a placement space, the publisher, similar to the advertiser, specifies a set of parameters (subject, geolocation, typical interests of his website visitors, age and censorship boundaries, etc.).
The Visitor
An initial request comes from a visitor’s browser to the tracking balancer. The role of this balancer is to switch the visitor’s request to one of the hundreds of tracking micro-service instances (trackers). The tracker is responsible for management processing of a visitor’s request, including, but not limited to, gathering visitor data, interaction with neural network nodes, holding preliminary results, transferring data to and from renderer instances and responding to visitors with a final advertising widget.
WHY UBEX IS UNIQUE
Neural networks maximize purchasing efficiency:
The Ubex’s advertising purchasing algorithms lie on neutral networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement.
Blockchain based smart contracts minimize participants’ risks:
Ubex aims to solve the problem of low confidence in the purchase of digital advertising. Smart contracts allow making the relationship of advertisers and publishers (owners of ad slots on sites) as transparent and fair as possible, as well as minimizing the risks for all parties. By applying such an approach, Ubex allows passage from the traditional pay per click scheme to the model of payment for targeted actions, the fairest and interesting model for advertisers.
TOKEN AND ICO DETAILS
Ticker: UBEX
Token type: ERC20
ICO Token Price: 1 UBEX = 0.00001 ETH
Hard cap: 24,000 ETH
Soft cap: 4,000 ETH
Accepts: ETH, BTC, LTC
You can get your UBEX Tokens here https://tokensale.ubex.com/register?locale=en as Token Sale is Live now.
TOKEN DISTRIBUTION
Distributed to Community: 72%
Team & Advisors: 15%
Reserve: 10%
Bounty: 3%
Also have it in mind that Advertisers will use UBEX Tokens from their account balances to apply the smart contract and have it conclude deals on the exchange.
ROADMAP AND DEVELOPMENT PERSPECTIVE
Above you can see the roadmap — how the team sees their nearest and long-term future.
TEAM MEMBERS AND ADVISORY MEMBERS TO THE PROJECT
Team seems to be the strongest part of this project. It consists of innovative and talented people. Of course I cannot complain if we talk about their professional level, guys indeed are experts on their field. Ubex team consists of high-level professionals with extensive experience in areas of marketing, neural networks and blockchain. The pictures below shows two out of the other members.
PARTNERS TO UBEX PROJECT
UBEX mission is to create a global advertising ecosystem with a high level of mutual trust and maximum efficiency. You can be part of this tremendous project by following these links for more information;
Website: https://www.ubex.com/
Whitepaper: https://www.ubex.com/wp/Ubex-Whitepaper-en.pdf?1535
Telegram: https://t.me/UbexAI
Facebook: https://www.facebook.com/UbexAl/
Twitter: https://twitter.com/ubex_ai?lang=en
Author
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BITCOINTALK PROFILE
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