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happyweblancer
7 лет назад

Personal data can be sold on the Opiria platform

We will imagine that advertisers had had an opportunity to direct the advertizing only to those whom it can interest (target audience), for example, men don't need the advertizing intended to women. Advertizing will become address, it won't be necessary to spend time and money for contact with other audience. It is possible if accurately to define target audience. And it is possible to make it owning personal data of consumers.

The more people interact with digital platforms, they reserve a bigger information trace. The trace is meant as personal data of users. Advertisers, marketing specialists and other consumers of private information on potential clients also use these data left on these or those websites. But as data of users are also never checked by nobody, there is no guarantee that they are truthful.

The user, not the person interested to leave the personal data, can specify any information on themselves for receiving services necessary for him. Both services and information provided by the user are free.

And if to pay users for their data?! It is possible to find target audience how more precisely. Having used this thought, the Opiria company by means of an internal token of PDATA develop an ecosystem for safe trade in personal data, completely protecting confidentiality of these users and providing to consumers complete control over use of their personal data.

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Now in the market of sellers and consumers there was such situation when:

  • the companies need exact personal data of consumers to develop successful and marketing campaigns and it is better to build the marketing activity;

  • users don't provide any data or give incorrect data for protection of confidentiality of data;

  • the reason for which consumers worry about confidentiality of data is in what brokers of data secretly collect, analyze and pack confidential personal data and sell them as goods;

  • the lack of exact personal data of consumers promotes that the majority of the products brought to the market don't work that, in turn, leads to annual unsuccessful investments.

The decentralized Opiria platform, thanks to a token of PDATA and blockchain technology, creates completely transparent and safe open market which allows and provides the following:

  • users of the platform can control to whom their personal data get;
  • users of the platform can sell the personal data in that volume in which they for themselves consider admissible. Than more user provides the personal data on the platform, especially valuable is his profile;
  • for provided these users of the platform receive appropriate compensation;
  • data arrive directly from users to the companies without intermediaries;
  • the companies, on the basis of the data obtained from consumers, can build the marketing campaigns more precisely.
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The companies can request from users of the platform permission to access to their personal data through the Opiria platform. Users who agree to provide the data, sign the smart contract with the company. Under the terms of a smart conract the user receives PDATA tokens in the form of remuneration, and the company obtains required personal data.

The Opiria platform differs from the traditional brokers given by the fact that allow the companies to buy directly from users of the platform nonconventional personal data which isn't available to brokers of data, for example:

  • tracking of behavior of consumers, as when using the laptop / personal computer, and smartphone / tablet (for example, behavior in the browser, online purchases, use of the software / an application);

  • measurement of activity of users at acquaintance with information (for example, the movements of eyes, heart rate for definition of emotions of the user) and intelligent devices (for example, the clever house, an intellectual scale).

    image.png

For development of the Opiria platform the team carries out fund raising by primary offer of tokens of PDATA. 650 million tokens of PDATA from which 50% are offered for sale during private and public sales are created.

From November 1, 2017 to March 25, 2018 there takes place private sale of tokens of PDATA during which the bonus of 50% works 2 million USD won't be collected yet. From 2 to 5 million USD will work a bonus of 45%. For today 1,2 million USD are collected.

Price of 1 token of PDATA = 0,1 USD.

Since March 26, 2018 ICO will begin, the bonus will make 40% and will decrease every day by 1%. During the last 3 days ICO of bonuses won't be. ICO will end on April 7, 2018 if tokens aren't sold earlier.

To watch the course of sale of tokens, development of the platform you can on the official sites of the Opiria project:
Website: https://www.opiria.io
Whitepaper: https://www.opiria.io/wp-content/uploads/2018/01/PDATA%20White%20Paper%2020180118.pdf
ANN Thread: https://bitcointalk.org/index.php?topic=3076122.0
Twitter: https://twitter.com/PDATA_Token
Facebook: https://www.facebook.com/pdatatoken/
Telegram: https://t.me/PDATAtoken

Author: happy weblancer https://bitcointalk.org/index.php?action=profile;u=1057545

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