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aivaryamaltdinov
6 лет назад

Mediaprotocol - The Protocol for the Audience Economy

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Creating high-quality and useful content today is not a cheap pleasure: the process requires a serious investment of time and financial resources. The question of monetization is often both a question of survival, earnings, if this is your main activity. Therefore, it is necessary to constantly search for and try different options to turn your honest work into money, to reasonably combine and optimize successful models.

Usually the easiest method is to monetize content by placing direct advertising. But this model is gradually becoming obsolete: on average, about 20% of users use different ad blockers(I also installed from annoying ads), and this figure continues to grow. In addition, finding a profitable and honest advertiser is not an easy task, especially if your site is not in the top visited resources.

The reputation aspect is also very important here. Users do not like resources with a large number of banners and advertising blocks, they do not cause trust, which means you can lose potential readers before they get acquainted with the first material.

If readers do not want to see ads that they impose, they can make a different choice — to pay for the content on their own. This problem is easy to solve by Mediaprotocol.
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A decentralized mobile application Cryptocatnip is created on such a monetization model — you download it for your operating system, read articles, videos, reviews, like, comment and thus receive Media tokens!

Why exactly this form of cooperation will be successful!
Payment for content by those who consume it, today seems to be the most transparent and honest model, and this is exactly what is implemented here using blockchain technology! So the resource does not seek to cheat quantitative indicators important for advertisers (for example, the number of views is easiest to get scandalous headlines and provocative photos), and tries to create a really useful for its target audience content, because this will depend on its income.
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The idea of paying for content is absolutely not new. No one questions the need to pay for ordinary printed newspapers, magazines, books. But until we really got used to it on the Internet. Actually, it is the habit of getting the most different content online "free of charge, in good quality and without registration" that becomes the first difficulty for the implementation of this model. The same habit leads to the active pirated distribution of content.

Other difficulties are being solved here — technical, fast payment for their work, a large audience, the potential of which will have no boundaries thanks to decentralization. You as a well-known blogger or actor, you can easily invite your fans!

You can solve these problems in different ways, much depends on the characteristics of your target audience and what kind of relationship you build with users. The higher the trust — the more income. This protocol(https://github.com/MediaProtocol/MediaProtocol) will eliminate many intermediaries in the form of banking and electronic payment systems, monopolists (large media), advertising platforms and hosting, solve problems with fast and honest monetization of content, will increase the audience several times during the popularization of the project.

More information you can find on these links:

Website: https://www.mediaprotocol.org/

Bitcointalk thread: https://bitcointalk.org/index.php?topic=3396313.new#new

Telegram group: https://t.me/Media_Protocol_Community

My bitcointalk profile: https://bitcointalk.org/index.php?action=profile;u=1184171

Bitcointalk username: Aivaryamal

Ethereum wallet address: 0xa6e96DBB6B7d2c12062E70d3dEc87C4FE23f961f

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