Review and analysis of ICO Mozo

The existing loyalty systems do not work as we would like. According to many statistics, conducted on the basis of the responses of participants, more than half do not know what their bonus balance is, and more than a third of them do not know what the value of the bonus points is and how to spend it. This situation indicates that the seller, both with the loyalty program, and without it, is equally unable to offer the current buyer favorable terms of the transaction. This further affects the decrease in the competitiveness of physical stores, making them an unprofitable option for purchasing consumer goods.

The Mozo project uses a reward system, which is a very popular and effective tool in our time, especially to attract customers. Mozo helps ordinary shops that do not use the online trading format, not only to maintain their traditional format, but also to gain a foothold in the market, while encouraging buyers to visit these stores through reverse rewards. The platform operates on the basis of blockchain technology and will allow seller to receive rewards that will be paid for by the project's internal currency.

The advantages of the project:

Availability of the finished product and the existing customer base. To the platform Mozo already connected several tens of thousands of different stores. As a result, investors can be assured of the project.
Possibility for trading entities to receive remuneration in the project's internal currency - tokens MOZO. As a result of applying remuneration, clients will be interested in the services of the project. This method is effective from the point of view of attracting customers, as everyone appreciates such opportunities.
Tokens of the project can be converted into Bitcoin or Ethereum. Customers who are users of the platform will be able to receive discounts on products, search for beneficial offers and compare them online and offline with a single application. For example, the buyer wants to buy branded sneakers, but I'm not sure that the price presented in a physical store is more profitable than an online price tag. In order to test this, he does not have to download the software of the store. It is enough to go into the Mozo application and compare the current prices through it.
Mozo allows retailers around the world to achieve the following: reduce the cost of attracting new customers, increase the lifetime value of the customer (the amount of profit from serving a particular customer throughout his life), significantly reduce the percentage of outflow of customers, and increase the number of buyers who made a re-purchase. It is these moments that are fundamental in achieving greater profits and increasing competitiveness in front of Internet shops.

How Does Mozo Work:

ICO Terms and Conditions:

Name of the token: MOZO
Standard: erc20
Total number of tokens released: 5 000 000 000 MOZO
Start ICO: July 23, 2018
End of ICO: July 30, 2018
Price of the token: 1 MOZO = $ 0.09
Soft Cap: $ 20 000 000
Hard Cap: $ 42 000 000 (at the moment, already collected more than $ 31 000 000. This indicates a high interest in the project investors)

Road map:

The project began its development in 2015. At that time IPS Test was conducted by Wanda Group. It was 2015 that was the starting point for the project. The road map was issued in 2018. In April 2018, more than 30,000 stores were connected to the Mozo platform. Until 2021 it is planned to release Mozo 5.0 and connect more than 300 thousand stores.

Team:

The MOZO team has a large number of counterparts in its composition. Each of them plays a role in the project and performs a specific task. More details with all team members can be found on the official website of the project.

Conclusion:

I think that the project has good prospects, because the topic of the project is quite interesting. A large number of employees work on the project. Each member of the team has done a great job of connecting more than 30,000 stores. Investors in the project are interested. This can be understood by looking at the hastily ongoing fundraising. Analyzing all these factors, it can be stated that the project has good prospects in the market.

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