themichaelmatch

6 лет назад

NOIZ - Artificial Intelligence + Blockchain - The Future of Advertising

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PREAMBLE

The buzz about cryptocurrency is increasing, people have heard about it, and more and more people want to find more about it, and find a way to be a part of it. When blockchain technology came, so many things changed, for better, we say. So many businesses have improved, so many companies have started using crypto currencies in their work. The new ideas are coming every day. People want to invest in the new projects. We have the biggest tool in the world, and it is called the Internet. The internet is a enormous base of information where we can do anything. Internet has connected the entire world. One of these projects is NOIZ Chain is a decentralized ad network that aims at giving control of advertising back to the community, while eliminating fraud, driving engagement and including social impact organizations. Nоiz Chain iѕ a соgnitivе аd nеtwоrk that еngаgеѕ users in a tаrgеtеd and dirесt mаnnеr.

But before I take you on this incredible journey, please check out this video presentation to get more acquainted

I am sure you are psyched to know more, let’s get right to it.

ABOUT NOIZ CHAIN

NOIZ Chain is a decentralized ad network that aims at giving control of advertising back to the community, while eliminating fraud, driving engagement and including social impact organizations.

In addition, Nоiz Chain iѕ a соgnitivе аd nеtwоrk that еngаgеѕ users in a tаrgеtеd and dirесt mаnnеr. Thiѕ is fаr diffеrеnt frоm trаditiоnаl digitаl аdvеrtiѕing which just invоlvеѕ strings оf рор-uрѕ аnd banner ads nоiz iсоthаt соnѕumеrѕ hаvе bесоmе trаinеd tо ignоrе and сliсk оut оf withоut a ѕесоnd thоught. On thе Noiz nеtwоrk, hоwеvеr, users аrе incentivized tо rесеivе promotions through an active рrооf оf engagement system.

Thе more uѕеrѕ intеrасt with their Nоiz app, the mоrе NOIZ tоkеnѕ thеу will receive which саn bе used fоr additional реrkѕ and rеwаrdѕ. Nоiz hаѕ an AI thаt will аutоmаtiсаllу mаtсh up user рrоfilеѕ with brаndѕ thаt fit thеir nееdѕ аnd tаѕtеѕ. Thiѕ means that mаrkеting will bе more tаrgеtеd than еvеr.

NOIZ Chain intends to еvоlvе thе есоѕуѕtеm even further bу inсluding ѕосiаl imрасt оrgаnizаtiоnѕ into thе tоkеn flоw bеtwееn advertisers, publishers, аnd соnѕumеrѕ. With social imрасt becoming a mаjоr соnсеrn оf соmраniеѕ аrоund thе world due tо the Unitеd Nаtiоnѕ’ 2030 Suѕtаinаblе Dеvеlорmеnt Gоаlѕ (SDGѕ)3, thе NOIZ nеtwоrk will help drivе thе success of ѕосiаl rеѕроnѕibilitу саmраignѕ.

NOIZ Chain knоwѕ how to address thеѕе digital аd iѕѕuеѕ thаnkѕ tо a ѕtrоng team of mаnу аdvеrtiѕing vеtеrаnѕ, coming frоm top аd аgеnсiеѕ likе Dentsu and Ogilvy, with dесаdеѕ оf еxреriеnсе in the industry. It is thе bеliеf of NOIZ Chain thаt a decentralized аd server, whiсh аllоwѕ the соmmunitу to bе thе driving fоrсе bеhind thе аdvеrtiѕing есоѕуѕtеm, will be thе only wау to build a rоbuѕt аdvеrtiѕing mоdеl fоr true еngаgеmеnt now and in the lоng-tеrm.

THE SOLUTION

NOIZ Chain have distinguished the numerous issues pervasive in the conventional ad space (poor deals change because of spam bots, off base focusing on, undesirable advertisements to give some examples) and have developed a unique solution to solve these problems whilst providing a superior user experience thorough their innovative combination of AI and blockchain. NOIZ Chain aim is a win-win solution for both consumers and brands, and that is the most effective way to build a robust advertising model that offers true engagement, both in the present and long-term.

The NOIZ network uses two means of monitoring in order to prevent any possible fraud and ensure there aren’t any faults in the system. AI tasks and actions are monitored by using Run-time Execution Monitoring (REM) and Passive Monitoring. This helps distinguish spam bots from real users, by monitoring comments, data input and speed, and manners. The other method of watching over the platform will be done through passive monitoring. This essentially means that the network will monitor token flow on randomly selected wallets to see if any bots are operating on the platform, as they wouldn’t exhibit the same engagement and communication patterns as humans.

FEATURES OF THE PLATFORM

Cognitive Banners for Better Engagement

An AI enabled banner ad, known as Nikola, generates more engagement among consumers and gives advertisers direct access to this engagement. Ad interactions are recorded over the blockchain for transparency.

P2P Ad Exchange

Advertisers and publishers can connect directly and buy / sell ad inventory over the platform. The NOIZ community sets the standards for quality content by voting against advertisers with bad business ethics, or publishers involved in plagiarism or fake news.

Automatic Airdrop and Rewards Wallet

Advertisers airdrop tokens to consumers for product discounts (coupons), loyalty (reward points) or simply for engaging with the banner ads. The NOIZ wallet allows users to collect these crypto coupons and reward points, which can be redeemed through the offering party or NOIZ Chain partner companies.

Permissioned Privacy protection

NOIZ Chain gives users total control on their private data. By design, it cannot be controlled by NOIZ Chain in any shape or form. Furthermore, users get compensated in NOIZ tokens for sharing their data with the advertisers and publishers they trust.

ADVANTAGES OF THE PLATFORM

Similarly as with any blockchain wander, there are a lot of positives particularly for NOIZ Chain plan to upset the promoting business. Thus, on the off chance that they are effective, NOIZ Chain could exhibit the accompanying focal points for the publicizing members

Effective promotion spending subtle elements.

High commitment in publicizing efforts from clients.

Expanded brand devotion.

Building more trust between promotion distributors and the systems.

NIKOLA

Nikola is a friendly AI bot behind cognitive ads, collecting, authenticating, and sorting user data. Nikola uses AI hybrid system; one form of AI to filter spam-bots and other similar user actions to integrate with NLP technology to improve cognitive and conversational.

NIKOLA – The Cognitive Ad(Features)

Chats with people

Increases engagement

Provides reward

Filters out spam

Fights crime

NOIZ AD EXCHANGE PLATFORM

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With the help of NIKOLA, the platform will be able to determine bots activities, give rewards via the NOIZ token channeled to the NOIZ wallet or ERC 20 supported wallets. The NOIZ token will facilitate all the advertising campaigns and smart contract creation on the platform. The rewards will be one of ways bots will be identified because the platforms gives reward when users gives feedback on the platform. This process can also be determined by the run time execution monitor and hybrid Proof of engagement which prevents fraudulent activities and stops them. Individuals on the platform can easily got about their businesses which is saved on a ledger individuals involved in the transaction can have access to unlike the block chain technology where everyone can have access too. The wallet ID is how actors within the NOIZ Chain ecosystem will be recognized and tracked.

The platform allows advertisers buy inventions form publishers directly eliminating intermediaries links bringing about transparency in transaction.

THE NOIZ TOKEN

The NOIZ token will be a conspicuous element inside the decentralized advertisement arrange for a few reasons. The critical applications territories the money will be being used incorporate.

Offering client motivations in the interest of the promoters.

Coordinate airdropping to clients who have sold their overview or private information.

Reclaiming of promoters coupons for the token.

As a voting ideal for distributors, promoters and clients on ads, substance, and the social effect ventures.

HOW NOIZ ECOSYSTEM WORKS

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Cognitive ads from advertisers are distributed amongst NOIZ’s publisher platforms.

Consumers engage with these ads in exchange for NOIZ tokens.

Consumers redeem their earned tokens for the discounts / coupons provided by the advertisers/publishers.

Tokens are sent to social impact organizations rather than kept in advertiser/publisher wallets.

NOIZ tokens can be redeemed for coupons, donated to social impact organizations, held as an investment or exchanged.

TOKEN AND ICO DETAILS

Ticker Symbol: NOIZ

Platform: Ethereum

Accepts: ETH

Soft Cap: 15,000 ETH

Hard Cap: 60,000 ETH

Price: 1 NOIZ = 0.25 USD

Country: Hong Kong

KYC: Face

Restrictions: USA, China

Sale Avalable Tokens: 180,000,000 NOIZ

Main Token Sale: June 15th 2018 – August 15th 2018

TOKEN ALLOCATION

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There will be a total of 400 million NOIZ tokens issued. They will be distributed amongst the Charitable Foundation, Founding Team, Community Growth, Advisors, Reserves, and Token Sale.

180,000,000 (45%) NOIZ tokens will be distributed during the Token Sale

80,000,000 (20%) NOIZ tokens will be kept as Reserves

8,000,000 (2%) NOIZ will be rewarded to community members through a Community Growth program

32,000,000 (8%) NOIZ is set aside for the Advisors

40,000,000 (10%) NOIZ is held for Charitable Foundations participating in the platform

60,000,000 (15%) NOIZ will be distributed among the Core Team members

ROADMAP

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