themichaelmatch

6 лет назад

UBEX - Global Decentralized Ad Exchange

PREAMBLE

Digital advertising can also be called Internet marketing or Internet advertising. It is when organizations use Internet technologies to convey special commercials to custom.

The digital advertising market has been currently developing throughout the previous 4 years; its size has surpassed the span of the TV fragment in 2017. The most encouraging portions of advanced publicizing is automatic promotion, which demonstrates a normal yearly development rate of over 23% against a 4% development rate of non-automatic sections. Magna Global made a forecast that the market size of advertising programming will reach $42 billion by 2020.

Nevertheless, despite these positive progression, the digital advertising market has numerous issues, including low focusing on productivity, non-straightforward counterparty connections and an abnormal state of extortion. As a result of this, everyone involved suffers; promoters overpay for every customer included, distributors get lesser prizes and consumers are disappointed with its quality and "UBEX" has risen to the challenge to combat the problems involving Digital advertising.

Before I take you on this voyage, please check out this video presentation

ABOUT UBEX

Ubex is a global decentralized advertising exchange where companies advertise effectively, while publishers profitably tokenize ad slots on their resources. Ubex project is a global decentralized exchange of programmatic advertising based on neural networks and smart contracts. Ubex provides a change in advertising system from traditional pay-per-click scheme to the payment of targeted actions. Advertisers can automatically purchase ad slots using the Ubex system. Payment is made upon fulfilment of targeted actions by customers. By using smart contracts on blockchain, Ubex allows for the transition to the Cost-Per-Action model of payment, eliminating fraud and the need for clicks. Ubex offers the solution as smart contracts on blockchain. Because of Ubex purchasing system, the technique of purchasing the advertising slots on a desired website for placement is simple and transaction risks are also less. Once the payment is complete, the advertiser can purchase advertising slot according to the specified requirements set for the target audience, geography and time of displays. With the help of Ubex’s neural networks, the ubex algorithm selects the most current advertising offers for certain customers, thus enhancing the chance of getting the desired outcome. Hence the advertisers can decrease the average cost of attracting the customers by half.

THE MISSION

To create a global advertising ecosystem with a high level of mutual trust and maximum efficiency.

Automate the interaction of advertisers’ offers and publishers’ websites

Using neural networks and accumulated data, select the most relevant advertising content at any given moment in time to a particular user, maximizing the probability of obtaining desired results.

Significantly reduce commissions by removing the middlemen

Eliminate all indirect links between advertisers and publishers by applying smart contracts for all types of tracking, thereby increasing the economic efficiency of cooperation.

Create an opportunity for publishers to tokenize ad slots

Using all available statistics from advertising websites and participants within the exchange, provide a forecast of potential earnings and an opportunity to collect it in advance if the reputation is high enough.

Develop a multi-layered system of platform participant reputation rating

Implement a system of rating advertisers and publishers, which will be stored in the blockchain along with the full history of their operations, to prevent fraud and to enable a mechanism of dealing with the most trustworthy partners.

The Problems

For Users

Irrelevant and annoying advertisements bing displayed.

Over payment for products / services, due to multiple intermediaries and high commissions.

High risks due to scammers’ use of coercive and provocative methods of advertising.

For Advertisers

Uncertainty of achieving results as advertisers are forced to pay for clicks and displayed ads without a guarantee of actual sales.

Difficulty in figuring out all available advertising channels, leading to the need to hire marketing staff.

Ineffectiveness of some advertising channels, which only becomes apparent after the budget has been spent.

For Publishers

Struggle to find advertisers to fill all ad slots

Low earnings and inability to forecast future payments from advertisers.

Payment delays and non-payments from dishonest advertisers.

The Solutions

Ubex solves the problems of the industry through the use of neural networks and blockchain technology Ubex allows for the transition to the Cost-Per-Action model of payment, eliminating fraud and the need for clicks. Ubex is building a global decentralized advertising exchange where companies can advertise efficiently while publishers can effectively tokenize ad slots on their websites.

Ubex offers the solution as smart contracts on blockchain. Because of Ubex purchasing system, the technique of purchasing the advertising slots on a desired website for placement is simple and transaction risks are also less. Once the payment is complete, the advertiser can purchase advertising slot according to the specified requirements set for the target audience, geography and time of displays.

With the help of Ubex’s neural networks, the ubex algorithm selects the most current advertising offers for certain customers, thus enhancing the chance of getting the desired outcome. Hence the advertisers can decrease the average cost of attracting the customers by half.

The system core named Advanced Decentralized Advertising Marketing (ADAM) is responsible for making the decision to display advertising materials. This decision is based on the data stored in the blockchain as well as on the model data of the neural network stored internally.

Features of the UBEX Platform;

Neural networks maximize purchasing efficiency:

The Ubex’s advertising purchasing algorithms lie on neutral networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement.

Blockchain based smart contracts minimize participants’ risks:

Ubex aims to solve the problem of low confidence in the purchase of digital advertising. Smart contracts allow making the relationship of advertisers and publishers (owners of ad slots on sites) as transparent and fair as possible, as well as minimizing the risks for all parties. By applying such an approach, Ubex allows passage from the traditional pay per click scheme to the model of payment for targeted actions, the fairest and interesting model for advertisers.

The main features of the system can be explained on the life cycle of a widget that promotes a car insurance service – from (1) the advertiser’s, (2) the publisher’s and (3) the user’s perspective respectively.

The Advertiser

The widget appears in the system after the advertiser registers and adds an offer that promotes the insurance service. Each participant has a correspondent entity in the system Smart-Contract of the Ethereum blockchain, so during the registration process the system creates an entity in the blockchain, fills it with general data and initializes visitor-related coefficients (their meaning will be discussed later).

The Publisher

The widget can start working on the publisher’s website as soon as the publisher registers, passes the KYC procedure and adds a placement space. During the registration process, the entity is created in the Ethereum Smart-Contract with all the data of the publisher. When creating a placement space, the publisher, similar to the advertiser, specifies a set of parameters (subject, geolocation, typical interests of his website visitors, age and censorship boundaries, etc.).

The Visitor

An initial request comes from a visitor’s browser to the tracking balancer. The role of this balancer is to switch the visitor’s request to one of the hundreds of tracking micro-service instances (trackers). The tracker is responsible for management processing of a visitor’s request, including, but not limited to, gathering visitor data, interaction with neural network nodes, holding preliminary results, transferring data to and from renderer instances and responding to visitors with a final advertising widget.

The core goals and functions of the platform are:

Automate Interactions Between Publishers And Advertisers:

Ubex wants to allow publishers and advertisers to securely interact with each other without the use of a middleman — even when the two parties have no reason to trust each other. To do this, Ubex will use neural networks and accumulated data to select the most relevant advertising content at any given moment in time to a particular user, maximizing the probability of obtaining desired results. Ubex will also have a reputation system and smart contract system to provide secure P2P transactions.

Reduce Commissions And Middlemen:

Ubex will replace middlemen with blockchain technology. That means there are no layers between advertisers and publishers. Ubex will use smart contracts to allow publishers and advertisers to interact directly with each other. That means publishers can earn more money while advertisers can lower unnecessary transactional costs.

Publishers Can Tokenize Ad Slots:

Ubex makes it easier for publishers to tokenize ad slots. Publishers can post statistics from their websites online, making it easier for advertisers to choose high-performing websites for their next ad campaign.

A Multi-Layered Reputation System:

Ubex will have a multi-layered reputation system that rates advertisers and publishers. This reputation data will be stored in the blockchain along with the full history of the individual’s operations. The goal is to reduce fraud and enable a way of dealing with the most trustworthy partners.

Pay Per Result:

Ubex describes its model as a “pay per result” model. Using blockchain technology, Ubex will pay based on each blockchain-verified results.

Advertising Campaign Management:

Ubex will give advertisers full control over their campaigns, including detailed reports and data filtering, data importing and exporting, detailed campaign statistics charts, and transparent transaction control through blockchain.

THE UBEX WALLET

The UBEX Token will serve as a payment strategy on the Ubex platform. The requirement for a Token depends on the need to credit funds from the accounts of the advertisers for the presentations of publicizing materials that they have purchased. Moreover, basic cryptocurrencies do not permit the funds’ crediting from third party accounts regardless of whether one has authorization from the third parties. The Token brings allowances to a particular address within which the owner of the address can utilize the available funds on the account. There is a possibility in crediting on condition that the account holder has set up the quota size and just from the address to which the quota is issued, or else, it will be impossible for the funds to be credited.

The Ubex platform will permit the contribution of Tokens into the system and their yield for a wide variety of cryptocurrencies. The exchange rates will be controlled by the market needs; it will be based on the exchange data of the UBEX Token.

TOKEN SALE AND ICO

Ubex revolves around a native token called UBEX. Advertisers spend UBEX tokens from their account balances to access the smart contract and make deals with publishers.

TOKEN AND ICO DETAILS

Ticker: UBEX

Token type: ERC20

ICO Token Price: 1 UBEX = 0.00001 ETH

Token Sale start: May 21

Tokens Sale end: August 13

Maximum limit (Hard Cap): 24,000 ETH

Minimum limit (Soft Cap): 4,000 ETH

KYC (Know Your Customer): Obligatory

Minimum investment: 0.01 ETH

Restrictions: Citizens and residents of the USA, Iran and North Korea can not participate

Accepted Coins: Litecoin, Bitcoin and Ethereum

Tokens issued: 4,000,000,000 UBEX tokens

Tokens not sold: will be destroyed

You can get your UBEX Tokens here https://tokensale.ubex.com/register?locale=en as Token Sale is Live now.

TOKEN DISTRIBUTION

Distributed to Community: 72%

Team & Advisors: 15%

Reserve: 10%

Bounty: 3%

WHY YOU SHOULD CHOOSE UBEX?

Neural networks maximize purchasing efficiency:

Blockchain based smart contracts minimize participants’ risks:

Check out the ratings of the project on various ICO analyzer

ROADMAP

MEET THE AMAZING TEAM

MEET THE INCREDIBLE PARTNERS

Be a part of this incredible project. Download the whitepaper for the full scoop.

Till next time…

For more information, please visit:

Website: https://www.ubex.com/

Whitepaper: https://www.ubex.com/wp/Ubex-Whitepaper-en.pdf?1535

Facebook:- https://web.facebook.com/UbexAl/?_rdc=1&_rdr

Medium:- https://medium.com/ubex

Reddit:- https://www.reddit.com/user/UbexAl

Telegram:- https://t.me/UbexAI

Twitter:- https://twitter.com/ubex_ai/

Bitcointalk:- https://bitcointalk.org/index.php?topic=3393244

LinkedIn:- https://www.linkedin.com/company/ubex-ai/

YouTube:- https://www.youtube.com/c/UbexAI

Github:- https://github.com/ubex-ai

Author: TheMichaelMatch

My BitcoinTalk Profile: https://bitcointalk.org/index.php?action=profile;u=1326035

Disclaimer: This article was published in terms of the bounty campaign. I am not a project team member or its representative but a supporter of this incredible project.