Hi Friends.. Let me let you on an incredible news.. It is WHITE RABBIT!
White Rabbit combines the power of blockchain technology a decentralized ecosystem to make digital video content production more profitable for right holders. It is evident that the digital world and the distribution of digital video content has a a few bottlenecks which are yet to be addressed. For example, Too few filmmakers make money from digital distribution, Revenue lacks transparency and cash-flow immediacy, We don’t distinguish between pirates and fans. Fans are forced to break the law to see their favorite film or series, because they can´t pay for content, There is less choice of content as closed server subscription services produce more of their own and buy less, The digital distribution paradox — a lack of competition in global digital distribution slows UI innovation.
White Rabbit's solution to these challenges is its unique browser plugin that recognizes the content you are streaming, from any P2P or open server streaming site you choose to stream from. Once the content is recognized, the plugin allows users to pay the rights holders and filmmakers directly as they stream. Therefore, we enable a competitive market for digital distribution and liberate creators, their content and the users from subscription platforms. Instead of closed subscription services, White Rabbit separates distribution from payment, offering one login, one payment system but infinite viewing experiences.
White Rabbit, the Rabbit Hole and maximizing IPR
Users prefer certain sites due to innovative UI, variety, niche selection or simple bandwidth limitations. White Rabbit creates a system to augment popular distribution systems by revenue sharing, allowing third party applications and sponsoring development of tools available to users and sites. When the browser plug-in recognizes streamed content and deducts a set fee, that content is henceforth available in the user’s library, in the highest quality, approved by the producers. The White Rabbit plugin is also a portal to the user’s own consolidated library and our content ecosystem, which we call the Rabbit Hole.
The Rabbit Hole (library) offers users additional content, like behind-the-scenes or deleted scenes. Unique content, like events with filmmakers, Q&A and fan forums. Monetization by selling of merchandise or props from the film. Technology innovation like special VR screenings of films, where fans globally can meet the filmmakers and engage in their films and filmmaking. By incentivizing fans to engage, even the most obscure films can have a loyal global following.
The options are endless, so two factors are key:
The Rabbit Hole tears down the many barriers that keep fans apart today, ensuring fans and filmmakers are able to interact and transact so IPR is maximized We open up for third party developers through an API. This will lead to new creative ways to monetize, incentivize and engage fans and filmmakers.
Today producers, filmmakers and their investors are not able to maximize their IPR because they are not maximizing the true potential of digital streaming. They are not in contact with their fans. White Rabbit and the Rabbit Hole closes the gap and allows optimal monetization of IPR and engagement with fans.
The Strengths of White Rabbit
White Rabbit has several strengths.The product is being launched at a very timely moment. Many online content consumers have adjusted to paying for content they love thanks to years of awareness movements by creators. White Rabbit can see swift and easy adoption as it’s offering is widely accepted already.
While White Rabbit is the first mover from the blockchain sphere, there are existing streaming platforms. White Rabbit may not itself be a paid streaming platform but its product offering is quite like one since it intends to offer a means of paying for content. White Rabbit can easily learn from the mistakes and successes of existing paid streaming sites and utilize that in its product.
Given that White Rabbit intends to be based upon partnerships, it does not take any risk on its part. The risk of successful content curation is on its partners. If they fail due to poor content offering, White Rabbit does not face the blunt; however, if they successfully curate content, White Rabbit shares in their success.
The Weaknesses of White Rabbit
White Rabbit is entering in an industry where there’s a good amount of established competition. There’s a number of major global sites and a exceedingly large number of regional sites that offer paid content. So, the competition in paid streaming is stiff.However, White Rabbit holds a major success point: unlike streaming sites, White Rabbit virtually has no limit on the content it allows its users to legally consume. Users that are already using paid streaming sites can adopt White Rabbit to supplement their streaming site memberships to legally consume content when their membership is not sufficient.
The problem is that despite the virtues of this product, it needs to penetrate the market. It should be easy to bring on customers, but the marketing cost of a project with a global reach like this is quite high. And those marketing costs can eat out of the early budget. It’s important to note, though, that White Rabbit is heading into a market where it will be openly welcomed, since as much as 60% of streamers would prefer to pay for content they love. White Rabbit should see a strong and swift return on investment, which can then be reinvested to continue growth.
Presale : 27th November 2017
Token sale : 1st Quarter 2018 -30 days sale
Soft cap : 5,000 ETH
Medium target : 12,500 ETH
Hard cap : 25,000 ETH
Token Price : TBA shortly before start of token sale
ICO AND TOKEN
(WRT)Whiterabbit token (WRT) will be released during the contribution period. Whiterabbit will sells ERC-20 compatible Ethereum-based WRT token. The aim of the token sale is to provide a discounted participation for the early adopters of the decentralized platform. By purchasing WRT tokens, the early adopters receives a discounted price for using the decentralized lending platform. The ICO has been structured to give the best opportunities to anyone who would like to participate from the very beginning, providing maximum flexibility and control for the participants.
Whiterabbit token (WRT) will be used for payment in Whiterabbit flexible and modular licensing systems. This enables automated payments to rights-holders based within the WRT ecosystem. It will also be used to provide incentive for early adopters.
Accepted Currencies: ETH
Hard cap: $10,000,000
DISTRIBUTION OF TOKEN
40% for token sale
31.5% for WR Reserve
16% for Team
6% for Partners
5% for Advisory board
1.5% for Bounty campaign
Be a part of this incredible project. Download the whitepaper for the full scoop.
Till next time…
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Disclaimer: This article was published in terms of the bounty campaign. I am not a project team member or its representative but a supporter of this incredible project