PR: Farewell, Retailers: How Ins Ecosystem Plans to Change the Consumer Goods Market

 

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The global market for consumer goods is gaining speed: according to  Persistence Market Research, this rapidly growing one will be worth $8.5  trillion by 2020. In three years, the online consumer goods market will  be worth $300 billion. However, a vast chasm separates producers and buyers. Retail is still  operating under the same principles as it was ten or twenty years ago.  The rules of the game are dictated by middlemen: wholesale and retail  sellers. There are far fewer of them than suppliers and end consumers,  but they are the ones who almost completely control the market. 

The inefficiency of this approach is apparent: buyers are forced to  purchase goods at an average markup of 30-50%, and producers cannot  properly track the supply chain and receive useful feedback. Almost a  third of goods in retail chains is written off due to misallocation, and  retailers pass the costs on to buyers by raising prices. The presence  of a middleman significantly drags out the process of delivering goods  from the producer to the consumer and makes it significantly more  expensive. INS Ecosystem, a global project launched by the founders of  Instamart, Russia’s leading grocery delivery service, promises a real  revolution in the consumer goods market. INS Ecosystem is a  blockchain-based decentralized platform that directly connects  producers, buyers, and logistics operators. In fact, it represents a  full-fledged trade ecosystem, where consumers and suppliers manage  supply and demand themselves by using smart contracts. The system has no  place for expensive middlemen, so buyers don’t have to pay retailers’  expenses out of their own pockets. Smart contracts and blockchain technology allow participants in the  process to reduce costs and lower potential risks. 

Excluding retailers  from the chain allows consumers to save up to 30% on daily purchases.  They don’t have to waste time on trips to the mall and standing in  tiring lines—INS ecosystem lets them quickly and easily order the  product they need from any supplier. The order is sent to the supplier,  who prepares the goods and immediately hands it off to a logistics  operator, who, in turn, delivers the order to the buyer. All parties  have access to the order information and can track the order’s location  and status. Once signed up on the platform, producers have complete control over  distribution, price setting, and delivery of their products.

 They save  on logistics, listing, and the absence of a complex supply chain. The  marketing budget is also more effectively utilized: the platform makes  it possible to build a personalized loyalty program and receive quality  feedback. Blockchain offers the same opportunities to everyone, from  large corporations to local farms. The 

INS Ecosystem project opens the  door to small-scale producers who can’t make it into the retail chains  because of high competition. The founders of INS Ecosystem have significant experience in  e-commerce and retail. The project’s advisers include experts in retail  sales, blockchain, and technology. As of today, INS Ecosystem has signed  memoranda of understanding with leading international producers,  including Mars, FrieslandCampina, Valio, and Reckitt Benckiser. 

Other  major producers, such as Kraft Heinz, Hellogg, and Johnson &  Johnson, are already looking into possible collaboration with the  project. The company intends to complete the platform rollout in the  second half of 2018, then enter the markets in the world’s largest  capital cities. The project’s ICO, which will launch on November 27, is expected to  raise 200 thousand ETH. The company’s tokens can be purchased with  Bitcoin, ether, altcoins, or bank transfer. Token holders will also be  able to use them for payment within the platform.

 ANN | WEBSITE | WHITEPAPER |  Official Blog | Facebook | Twitter | Telegram (eng)   

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