Arround, The First Decentralized Ecosystem Harnessing Augmented Reality to Engage Audiences

Augmented Reality (AR) Concept
The technology that overlays information and virtual objects on real-world scenes in real-time. It uses the existing environment and adds information to it to make a new artificial environment.
The basic idea of augmented reality is to superimpose graphics, audio and other sensory enhancements over a real-world environment in real time.
The origin of the word augmented is augment, which means to add or enhance something. In the case of Augmented Reality (also called AR), graphics, sounds, and touch feedback are added into our natural world to create an enhanced user experience.
Augmented Reality & Virtual Reality
On the spectrum between virtual reality, which creates immersive, computer-generated environments, and the real world, augmented reality is closer to the real world.
Augmented reality is the integration of digital information with the user's environment in real time. Unlike virtual reality, which creates a totally artificial environment, augmented reality uses the existing environment and overlays new information on top of it.
Augmented reality adds graphics, sounds, haptic feedback and smell to the natural world as it exists.
Arround aims to be the first decentralized ecosystem harnessing augmented reality (AR) to engage audiences, could provide benefits to users, advertisers, and developers of content. Ideally, users will be able to enjoy an innovative new environment, advertisers will have an all-new way to reach their intended audience, and AR developers will have a whole new market for their content.
ARROUND Blockchain Features
Blockchain and smart contracts:
• Will be the foundation of the payment system used on the platform and will protect the funds in users’ token wallets.
• Will ensure the intellectual rights of authors to content purchased and distributed on the platform.
• The rights to the long-term lease of AR space will give tenants an opportunity to make money on advertising displays on their AR space.

Advantages of Arround
ARROUND uses blockchain and augmented reality to build an ecosystem consisting of four integrated elements:
A disruptive universal advertising network.
An augmented reality marketplace.
A social platform.
The next generation AR map that will create a backbone for AR projects around the world.
The Platform
ARROUND is developing a blockchain platform consisting of four integrated elements: a disruptive universal advertising network, an augmented reality marketplace, a social platform, and the next generation AR map that will create a backbone for AR projects around the world.
The ARR Tokens
The platform will release its own token, the ARR, to support all transactions within the platform, with blockchain warranting the intellectual property and privacy rights as well as the commercial interests of all the involved parties.
The ARR is the fundamental unit of exchange within the ARROUND platform, and all commercial activities, although they may be priced in fiat currency, will be conducted in ARR tokens.
ARR tokens are used by the platform’s users to purchase or lease digital items or services from connected developers and by commercial parties in order to run advertising and marketing campaigns.
Tokens can be used to motivate users to view advertising and marketing campaigns, plus provide an incentive for users to map their environment, therefore contributing to the creation of an augmented reality backbone network. Usage of the backbone can be provided to third parties through payment in ARR tokens.
The ARR token will be released on the basis of ERC20 smart contract on Ethereum blockchain and will
also be traded on cryptocurrency exchanges.
Fiat money and cryptocurrency circulation on the ARROUND platform:
• Users and advertisers can buy ARR tokens for fiat money or cryptocurrency on exchanges and use them in the ARROUND platform
• All payments within the system will be made using ARR tokens which can be exchanged automatically
Augmented Reality is quite a different proposition. While VR has dominated the news, AR is quietly breaking new ground in the enterprise sector. Where VR lets users escape into a totally different reality, AR overlays digital imagery onto the reality people are experiencing.
Advertisers will have a brand new way to engage consumers through the use of creative campaigns in augmented reality, and high-street retail outlets can harness the power of big data and targeted campaigns for the first time in history.
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