Is Momentum the Best Tool for 21st Century Marketing?
Look around - we are surrounded by brands: both luxury items and pens are representatives of brands. All elements of branding are carefully thought out by the marketers for attraction, retaining customers, increasing their loyalty and average check, and brand recognition. It has long been proven that the customer retention is much cheaper than attracting a new one.
How much time do you spend on the Internet? How much of this time do you use a smartphone or tablet? Many companies transfer their online representation to the mobile plane. Now, the channels of communication with the customers are not free phone numbers but messengers or online bots. A jump in the popularity of blockchain technology has made many people think about implementing it.
Momentum is a decentralized marketing platform that allows you radically change the idea of marketing. The platform will benefit both advertisers and ordinary users. Companies will be able to reward their potential customers with tokens for providing personal information, reviewing or purchasing the company's products.
Momentum will solve several problems of the existing marketing industry:
• At the moment, the main problem is spam, which leads to an excessive distribution of ineffective advertising.
• Numerous ineffective loyalty programs, when the clients receive unnecessary rewards which are often problematic to spend and which do not have value.
The advantages of the project:
• An automation of marketing: the users receive advertising in real time, which is shown based on location data, search histories, and preferences.
• Stimulating the activity: the companies will encourage their users to be active, attracting more and more attention to their product.
• The data transparency: Momentum platform will allow users manage their data on their own, which will provide the customization of the profile not to receive uninteresting advertising.
What I really like about this platform is having received bonuses for taking part in a survey about the sneakers, you can buy a coffee, or save it for the cinema, change to another cryptocurrency, or put it on deposit. So you can not do it with all the bonuses, right? Their turnover is usually limited either by the assortment of the company, or by the period of use, or their receipt is delayed in obtaining the right to use. After the introduction of the Momentum token, the Momentum platform will destroy the traditional marketing providing marketing without borders.