Interview with George Gor, CEO of “CoinIdol” and a Former Chief Editor of “Cointelegraph”: “We are creating a real-world brand”
Today, it is difficult to imagine the crypto industry without vivid information resources, such as “Cointelegraph” and “CoinIdol”. But after all, people are not born stars, they become stars. This is what we will talk about with George Gor, a man who has worked hard to make these two resources outstanding.
Hello, George. Tell us, please, how did your professional career in Blockchain begin, and how did you start working with “Cointelegraph”?
I’m NOT a co-founder of CoinTelegraph, but I’m a co-creator of the business model from its first days. But there is a rule to keep commercial secrets of the company that you’ve worked with. That’s exactly the situation with CoinTelegraph. I have an NDA with the owners of CoinTelegraph. All details that I could disclose are given in this article at Coinidol.
Since I quit the team of CoinTelegraph in spring 2016, our team has started Coinidol.com with an improved business model than our previous project.
We are getting more business results with less resources involved. Moreover, we are creating a real-world brand with a cartoon hero behind it.
The idea of the website is a hero, a knight that is a friend of highlander, who lives for hundreds or maybe thousands of years. He has an eternal mission, which is very good and bright, but almost impossible. He wants to find the best ever money, based on the principles of goodness, fairness, and equality. He wants to find the best ever coin in the universe. He wants to find the coin that is ideal for all people. The one that can be respected and admired very much.
This knight is known as CoinIdol, because of that goal. This knight is the witness of other people on the field of events around cutting-edge financial technologies. He founded that media together with our team. His will is the real origin of this project.
We will develop this project of the Coinidol Video News Channel.
You have mentioned in your story that you are conducting training for employees worldwide. How important is the team for a large-scale resource and what should it look like in an ideal scenario?
People are the most important part of the business. You can not conquer new markets if you don’t have a strong army of well-prepared staff. Even if you have the coolest armor in the world, you can still lose the battle if you don’t have the best warriors behind you. I prefer to build the business on the principles of “Sparta”, where a small number of well-trained people can do big deals. That’s why training every person is the key to success. I prefer to teach people from zero than to hire people that were prepared for the profession by somebody else. Some of the people that were taught by me as team members at CoinTelegraph are top managers in the world of Blockchain projects at the moment. It’s a pleasure for me to know that. But I will not give their names without their permission.
From the perspective of your experience, how long is the period of growth and development of the media? In other words, when creating a resource from scratch, how many years will it take, in your opinion, for it to reach the peak of its development?
It’s sad to say, but a news outlet can die at any moment. There is no guarantee that the resource will grow. Everything depends on the team of top managers, if they have the vision of monetisation for the project or they don’t. If you are doing any mass media business one year and you do not have revenue, you’d better quit the market. That’s the rule. Only 1 in 10 new projects survive.
With the increasing popularity of cryptocurrency, the number of crypto media outlets has increased dramatically. What can you say about this?
There are a lot of projects that appeared after the start of Coinidol.com in June 2016 and they are already dead or half dead today in November 2018.
Most of the newly appearing crypto media outlets are just temporary guests in the market. When we started Coinidol.com we had zero readers and now we have ⅓ million monthly pageviews. Our audience is gradually growing. We will do our best to have 10 million per month by 2020. Our secret is a stable business model invulnerable to market fluctuations. Right now the market is falling. That’s the reason we receive a lot of job applications from people, who were fired from just closed blockchain news outlets and blogs. Mass media is a tough job to be in. You have to be very experienced to sail in that sea. I’ve spent 20 years in the profession of top-manager, mass-media, advertising and public relations. But it’s still a struggle for me to do every new project.
What projects besides “CoinIdol” are you working on now? In which areas, other than cryptocurrency, will we hear about the success of George Gor?
We will develop the brand of Coinidol. We will start an Italian version of Coinidol in December 2018 with a web address: it.coinidol.com.
There are other projects for our team, but we have NDAs with our partners, that’s why I can not discuss them. Our job is to help the biggest international decentralized teams promote the Blockchain and CryptoCoins industry.
We have gathered a huge audience in 174 countries around the world and we will increase the number of our readers with new languages which we will add to Coinidol next year.