IOU - true P2P e-commerce loyalty platform on blockchain
The international e-commerce market has been showing rapid growth over the past few years, and its further rapid prosperity is expected to continue. In such an environment of supercompetition, the search and acquisition of new customers can turn into a real problem for traders. Now imagine an explosive combination of e-commerce, blockchain technology and cryptocurrency - the IOU platform, a true P2P loyalty platform in the e-commerce sector based on blockchain.
Concept of IOU
IOU's "loyalty system" allows business owners to create a new level of interaction with consumers and most importantly — the ability for consumers to freely exchange their IOU offers with other consumers who need them more.
IOU commitments will become the flagship of blockchain-based loyalty programs for merchants as a secure and effective way to promote special offers among consumers.
The goal of the project is to provide decentralized, reliable peer-to-peer technology to shoppers and consumers to satisfy customers and increase their loyalty by introducing tradable IOUX tokens of merchants. The IOU platform can help successfully solve many problems in the e-commerce segment.
Benefits for merchants and consumers:
- Loyalty and customers retention. IOU obligations would become Flagship Blockchain Loyalty Programs for Merchants, secured and effective way to promote special offers to Consumers.
- Viral marketing. Each Consumer truly would become the “agent” targeting other Consumers on P2P exchange seeking to trade their acquired IOUs with other Consumers based on the need and value at the time of the transaction. Such approach allows merchants to obtain a stable influx of new customers and truly loyal customers.
- IOU P2P exchange — market driven flexibility. Consumers would securely acquire IOU offers from the Merchants with specific terms for the promotional product or service such as time of expiration, limited quantity and exchange terms. Such flexibility would give Consumers certain time-frame to utilize products or services or provide opportunity to trade their IOUs with other Consumers anywhere around the world.
Token and ICO
IOU launches an IOUX token and a promising primary coin placement (ICO) campaign. The relevant information about the IOU is provided below, as well as the features of the ICO campaign.
Token: IOUX(ERC20)
Total: 800 000 000 IOUX
Price: 1 ETH = 800 IOUX
PreICO
Total: 10 000 000 IOUX
Start: 18.08.2018
End: 18.09.2018
ICO
Total: 100 000 000 IOUX
Start: 19.09.2018
End: 18.12.2018
600 000 000 tokens will be frozen, they will be subject to unblocking in accordance with the company's needs for expansion, marketing activities, launching loyalty programs to maintain the liquidity of tokens (up to 10% per year).
Source of information
More details about this project can be found on the official website. Where are presented both the road map and a brief summary of the essence of the project and of course there is white paper in which you can more deeply and deeply immerse in the essence and the concept of this project. Also on the official information channels you can receive all the latest information about the development of this project.
Conclusion
The project is very promising, it is developed by a professional team that will lead the project to success. The idea itself is not new, although it has clear advantages over competitors
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