BRAND TOKENS - Tokenize your brand and Reward your customers

PREAMBLE

A storm has hit the investment market which we are not going to recover from. Crypto investment is that storm. With strict capital controls in place by most countries to control the flow of money and charge high taxes, cryptocurrency gained usage in circumventing capital controls and taxes, leading to an increase in demand. Cryptocurrency has been able to present an easy to use digital alternative to fiat currencies. Offering frictionless transactions and inflation control, investors have been prudent enough to add these currencies in their diversified portfolios as an asset, as the size of the market does not represent a systemic risk. Cryptocurrency employs the use of cryptography that assures high-security processes and verifies transactions personal to each user. Hence, counterfeiting and anonymous transactions are impossible to achieve.

While this revolution is gaining wide acceptance, Brand Tokens is an all in one platform to manage all your brand token needs.

"This revolutionary platform is creating a revolution in the cryptocurrency market and they have developed a BRND Token, the main token of the Brand Tokens ecosystem, is a Token as a Service (TaaS. Businesses can create their own unique token (xB) on the Brand Tokens network. With their own unique token, businesses can reward their customers easily without changing their brand image. Join me as i let you on this revolutionary platform."

With that being said, with Brand Tokens, any brand, organization, or community will be able to create their own blockchain-based tokens. They will enable their users to earn and spend tokens in multiple, global places; from online shopping to the everyday apps we use at home and work. Tokens can even be traded for other cryptocurrencies on exchanges making them as good as receiving cash.

But before we go any further, please check out this video presentation to get even more acquainted

Now that I have your attention, let’s get right to it.

What exactly is BRAND TOKENS?

According the Brand Tokens official website, Brand Tokens is an all in one platform to manage all your brand token needs. Issue your own blockchain-based loyalty ERC20 token. List it on our exchange.

Easily integrate tokens into your services. Reward your clients with tokens and give them perks in exchange. Easily integrate tokens into your services.Reward your clients with tokens and give them perks in exchange.

In simple terms this revolutionary platform Brand services are Token issuing, Token marketing, Unique data, Exchange and wallet provider.

Brief History

Brandtokens.io OU was founded in Estonia, Headquarters in Warsaw Poland, to explore and invent high-end technologies that would improve people’s lives. Our company has been making strides into different tech areas, and we are already in the planning phase to expand into the global market. We are building an exchange platform and a loyalty network that leverages blockchain technology in order to reflect the utility of a modern loyalty network.

Impending Challenges

Traditional loyalty and reward programs are at a crossroads as a result of an inability to adapt and meet demands from customers. Users sign up for loyalty programs with the expectation of increasing earning capabilities, transparent terms, and ease of redemption, but are often faced with complicated processes to earn rewards and find it even more difficult to spend them. Instead of earning loyal customers, these loyalty reward programs are causing companies losses in revenue and customers. Some of the major problems include the following:

Cash-back rewards delays

Cashback rewards are easy, but some companies still make it complicated. Cashback rewards are in the form of rebates, and most cards require that the holder logs into the issuing bank's website to redeem as cashback on their statement. There are times when the options involve mailing the check, and this takes more delays. Only a few banks permit for automatic redemption.

Functional restrictions

A number of loyalty programs have certain limits. Only certain locations are available at certain times. Thus, consumers have to ensure they have sufficient points to redeem their points. Such rewards cannot be replaced for something else, so either the consumer redeems or overlooks the points. Consumers have to first consider whether they get value or need to wait.

No favourable infrastructure

Organizations favour more extended redemption periods, adherence to terms such as the purchase of specific items to improve their sales. This scenario shows that there is a disconnection between the needs of the consumers and those of the organization. Part of the problem is because of the lack of favourable infrastructure to issue, track, and make the system more efficient for both organizations and consumers.

Other issues include the following:

Account inactivity

Due to a deferred prize, users lose interest and engagement. This makes their loyalty account become inactive.

Low redemption rates

Unclaimed rewards are accounted for as liabilities on company balance sheets.

No transparency

Clients have no insight into the total supply of points in circulations, etc.

High transaction and system management costs

It often costs high to create and maintain the loyalty program.

Incompatible systems

It is tough to integrate two systems into one.

High customer acquisition costs

Businesses tend to spend more on customer acquisition.

No liquidity

Points can’t be exchanged for anything else other than prize.

The Solution Offered

Research has further shown that giving customers more autonomy and options in terms of the structure of loyalty, flexibility on when to redeem, relevant Infrastructure, automated redemption, fast Channels, and cash-like Token Rewards will help to tackle the market problem. With the help of blockchain technology, the needed solution can be provided. Brand Tokens is building tools that enable organizations and companies to issue and manage their own branded tokens.

Unlike other existing loyalty programs, we are offering a high level of flexibility, automation redemption, and monetary value rewards. Our solution is one-of-a-kind as we are the first to make this move in the loyalty industry. With our outstanding blockchain-driven solution, businesses will be able to create their own token on the Brand Tokens network. With this newly created token, each business will be able to reward their customers or clients on a secure, transparent and efficient platform.

BRND and xB tokens are exchangeable for other digital assets within the Brand Tokens platform. Businesses also accept the tokens as a means of payment. Users can hold them as digital assets and trade with other digital assets such as Bitcoin. This enhances the utility of BRND and xB tokens and makes them universally acceptable. They are also portable since they reside on users’ digital wallets. The ability to make BRND and xB tokens easily exchangeable gives them more value and utility than any of the current tokens in the industry.

How It Works?

BRND Token is designed as a TaaS. The TaaS model presents an innovative model that enables businesses to capitalize on the rise of blockchain without dealing with hurdles, risks and technical barriers associated with creating and owning tokens. Our business model pools together blockchain advancements and the emergence of crypto economics to empower all our token holders and create a better reward system. Through registering to the Brand Tokens network and acquiring BRND Token, which is the key token running the network, businesses can create their own unique token (xB).

Each business can use their unique xB to reward their customers in a more efficient way. We are offering businesses the opportunity to have their own unique token without going through all the technical challenges and costs of creating a token from scratch. Our platform has made it very easy for each business to reward their customers with the coin of their choice. This way, each business maintains their brand unlike other loyalty platforms that enforce a single general token for all businesses. The fact that each business can create their own token on our platform makes us stand out among the competition. In fact, we are pioneering in this endeavour.

When a business has created their own token, it is expected that the business encourages their customers to be a part of the network. With the unique token, each customer is easily rewarded for any business activity or task done. The customers are rewarded in token, which has a monetary value, and is stored in the customer’s wallet on the platform. With the token, the customers can purchase items or services from the particular business as well as convert to BRND, BTC, ETH and FIAT. This way, a business can confidently build a stronger relationship with their customers, and customers can easily be rewarded in a much more efficient manner.

The Benefits

For Customers

Today's customer wants to be rewarded instantly, and if they don't feel even a small endorphin rush, they won't catch on and engage. This is especially important during the first experience with the brand. Using tokens, they can be rewarded instantly because they will receive valuable tokens that can be redeemed or sold right away. Receiving tokens feels like getting cash.

The value of tokens is priced in real-time, so they might even become an active player on the brands market. If there are strong incentives put by the brand, users can engage not only through purchasing but also by trading the token. Thanks to the model where every brand has their own token, users can benefit from price differences. It means that every now and then, there will be a great deal to make with the brand. If the price of the given token loses in value for some reason, deals also become cheaper, giving the client an even better deal.

Many Brands in one place - get the most out of what you’ve earned!

Instant and transferable rewarding - tokens priced realtime

Many good, customized deals for everyone

Friends on board - sharing is caring - buy together even cheaper

Manageable token wallet with friends and family

Better User Experience - more fun

Play & Win and Play & Earn programs for tokenized members

Extra promotions not accessible for untokenized users

Why You Should Choose BRND Tokens?

One of the core values driving BRND is sharing prosperity with all stakeholders who have contributed to the growth of its ecosystem. Instead of having a small company that shares benefits with only a few directors, we believe a network-type of arrangement is better.

Since we allow brands to create their own token on our platform, which is the xB token, we are offering them a unique personalized loyalty program opportunity that is easy and cost-effective to run. This way, we are transforming the loyalty management market.

We also encourage brands who are our partners to buy BRND token on special terms. Each brand who stakes 1 mln BRND for a minimum of 1 year will be rewarded with a free premium subscription for the time of maintaining the staking. This way our members will provide the funds for further development of services they will use.

Token Details

Token BRND

SYMBOL: BRND

TOTAL SUPPLY: 1,000,000,000 BRND

DECIMAL: 18

BLOCKCHAIN: Ethereum - ERC20

Token Sale

SOFT CAP: 250,000 USD

HARD CAP: 1,000,000 USD

ACCEPTED CURRENCIES: BTC / ETH / FIAT

Token Distribution

10%: Pre ICO

20%: Round I of an ICO

40%: Round II of an ICO

15%: Marketing

10%: Team

5%: Reserve & liquidity

https://www.brandtokens.io/register

ROADMAP

2020

Q1

Brandtokens OU Company is incorporated in Estonia as a software and technology company.

New website allowing Sign-Up for both Brands and Users with opportunity of subscribing for favourite brands tokens.

preICO open for internal clients (limited edition to only 100 mln tokens).

Q2

Voting system for users to decide which Brands they welcome on the platform.

ICO - 400 mln tokens in distribution.

First 1.000 Brands in the system.

Q3

Mock-ups of an application

Launch of loyalty program in tokens with BRND and xB for beta-testers and early adopters.

Q4

Open platform for every company, massive on-boarding.

Marketing deals, growing brand and user base.

Launch Marketing Automation Tools for Brands.

2021

Q1

AI powered profiling, new quality in Marketing Automation.

Platform development.

Q2

ICO Round 2.

Intense marketing of the platform.

Q4

BRND token listed on exchange platforms.

Buyback of BRND tokens for the first time.

Platform development.

MEET THE AMAZING TEAM

THE PARTNERS

Be a part of this incredible project. Download the whitepaper for the full scoop.

Till next time…

For more information, please visit:

Website: https://www.brandtokens.io/

Medium Page: https://medium.com/@brandtokens

Telegram: https://t.me/BrandtokensChat

Twitter: https://twitter.com/BrandTokens/

Facebook: https://www.facebook.com/Brand-Tokens-104051281046530/

Whitepaper: https://brandtokens.io/assets/PDF/Whitepaper.pdf

Reddit: https://www.reddit.com/user/BrandTokens

Author: Cryptoholical

My Bitcointalk Profile: https://bitcointalk.org/index.php?action=profile;u=2487106

My Ethereum Address: 0xF3f7b9c45864006DBd1571De53d5847C0d11438c

Disclaimer: This article was published in terms of the bounty campaign. I am not a project team member or its representative but a supporter of this incredible project.