ARROUND ICO REVIEW : World’s First Decentralized Advertising Solution in Augmented Reality

The world has completely moved to the use of technology for everyday activities. Technology has become the everyday need for all individuals, businesses, organizations and even institutions have made a conscious effort to improving and embracing new and innovative technology. Arround is creating the next generation of decentralized advertising solution in augmented reality. It is creating a fresh new experience where advertisers can actively engage their audience or customers, creating a captivating digital environment for users to explore. These enable augmented reality developers gain access to a large market for their hardware and software products.

To simply put augmented reality occurs when digital information is overlaid to map the actual information you would find in the physical world.

For Example, our camera could detect an image and be able to detect what angle the target image is from the camera using an efficient sensor, and how close or far the image actually is from the device.

Some of the earlier adopters of augmented reality are the heads up on fighters jet, which allows pilots to see vital images projected in front of them on their windshields.

The technology further found its path to automobile and eyeglasses using the google glass. The augmented reality breakthrough came with the Microsoft Hololens. The Hololens uses highly sophisticated and advanced sensors to inspect your room and create images based on your available free physical space. This enables a user to interact with these images and see them from angles using the Microsoft Hololens headset.

Why Augmented Reality Is The Future Solution To advertising.

Technology has played a critical role in driving changes to the advertising industry, and have had rapid change on the way adverts are placed throughout history. The advertising industry has experienced an evolution on the way adverts are run which has evolved from the print to radio to television and now it is on websites and social media outlets.

Technology has driven advertising solution to where it is today, and Arround are at the verge of taking this industry to the next level by implementing augmented reality into the advertising solution by enhancing how we experience our lives. Arround is at the forefront in a brand new world of advertising, by developing a customer-oriented app for the mass market, a complete portal for advertisers and an SDK and API for developers to create new business solutions through the Arround platform.

Reasons to Adopt Augmented Reality in Advertising Solution

We are in a new world of digital everything and according to statistics by We Are Social , the statistic reports that there are about 3.8 billion active internet users worldwide. This simply shows that there is a lot of work to be done by advertising agencies and marketers. This could explain why the digital advertising is still booming because there are a lot of audience and customers to reach out to, which explains the global digital advertising which currently sits at about $229 billion in 2018 and it is projected to reach $335 billion by 2020.

Create Emotional Bond Between Customer And A Product.

Augmented reality technology is known to replicate real-world experiences. This enables digital advertisers to create a bond between customers and their products. This makes advertising more emotionally connected to the customers; unlike the banners and images which has no connection whatsoever with the audience.

For Example, a billboard that is integrated with an augmented reality features that would enable passers-by to use their smartphone and point the cameras to the billboard which enable them to watch the advert on their smartphone seamlessly.

This kind of advertising creates a mutual connection between customers and the adverts. The emotional connection between the ads and the customers help increase brand awareness and create a bond between the advert and the product. It encourages the customer to make purchases and tell their friend and relative about the product. This creates an improved advertising platform than the one we already have.

Augmented Reality Helps Save Money.

Though digital advertising is very popular, traditional adverts are still very much in use. The wall street journals magazine is one of the print magazines that still have a large request for catchy image adverts. However, it cost more to place an advert in the wall street journal. It cost as much as about $221,000 to place a full-page color advert.

The augmented reality, on the other hand, is usually more affordable for business owners and far more captivating than the traditional print advertising. Though the price of an augmented reality advertising may vary, the key reason behind the reduced price is such that the same augmented reality application can be used multiple times for different campaigns. Thus there is a shared distribution of the actual price of an advert.

Well Improved Hyperlocal Advertising

The online advertisement uses highly improved machine learning algorithms to track users online behaviors and product interest. In order to serve them targeted ads that suit their needs based on the aggregated data. Augmented reality, on the other hand, proffers a better service and opportunity to advertisers by providing advanced hyperlocal advertising.

The traditional digital advertising campaign serves users targeted based on their online behaviors through cookies and sessions and does not have any emotional connection with these users. Augmented reality provides better service, it serves users with hyperlocal ads while keeping them emotionally engaged.

For Example, The traditional advertising campaign can track a user's physical location and serve them ads based on available hotels around their location, while for augmented reality hyperlocal ads are truly captivating as they show specific hotel adverts with their images right on the user's smartphone's screen. This helps keep the emotional bond between the user and the hotel in this case and keep them informed not just about the location but the building and surrounding building within the hotel.

Conclusion

Arround is the first platform to implement augmented reality into the advertising business solution while using blockchain technology. They are second to none and at the forefront in making the augmented reality advertising business solution a reality. This is extremely useful for individual, organization and business owners and can help attract more connected customers to their various businesses. 

Visit the Arround official website, join the social media communities and consult the official documents for more information about the project.

Official Contacts

Website: https://arround.io/
Telegram: https://t.me/ArroundSupport
Whitepaper : https://arround.io/content/file/arround-whitepaper-en.pdf
ANN Thread: https://bitcointalk.org/index.php?topic=3014006.msg30990015#msg30990015
Facebook : https://www.facebook.com/Arround-2052833448334195/
Twitter : https://twitter.com/ArroundPlatform

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