CONTENTS PROTOCOL | The Premium Content Creation Industry

The first thing that comes to my mind is the existing business base of the project. Major projects in the second lineup show that they have secured a considerable number of users in their existing businesses.

Content Protocol: Movie recommendation service Watcha / 4.5 million users
Atlas: Chinese luxury travel agent Zanadu / 2 million users
Spin Protocol: Beauty Video Commerce (Woman'sTalk) / 1.5 million users

The common characteristics of these three companies are that they all have an existing service base that is used by millions of users. Personally, I think this is where the second lineup has certainly strengthened compared to the first partnership lineup.

I believe that the bubble in the blockchain market is disappearing and the market is looking for the blockchain and the desire to launch the real-life service. Many people who invest in cryptography are investing in anticipation of realizing an unrealized project.

The most noteworthy project is Matsya's content protocol.

Content Protocol (CPT) website: https://contentsprotocol.io

[1] Project Outline

The biggest movie rating/recommendation/ viewing service with 4.5 million subscribers Reverse ICO
Seek decentralized online content and data distribution platform based on blockchain
Increase the platform's overall brokerage revenue generated by the content distribution revenue distribution process to ecosystem growth contributors.
Plans to expand to online contents such as webtoons and e-books from movies, dramas, etc.
Attract investment from leading institutions such as Hashed / Erlington Capital / OK Coin Capital

[2] token matrix

Total issue volume: 100 billion CPT
Exchange rate: 1 ETH = 60,000 CPT (current price 1 CPT price = about 2 won)
Public sale volume of ICO accounted for 30% of sales volume 7,000 ETH (domestic sales 5,000 ETH / overseas sales 2,000 ETH)
Uniqueness: Based on the usage of existing WATCHA users, a total of 2% CPT bounty payment

Personally, the most important part of participating in token sales is the token matrix. Even if a project has a good concept and a technician if the matrix is wrong because the ICO and exchange are listed before the project is completed. This is because price dumping can occur after the sale.

In the case of CPT, the amount of ICO is not as high as 30%. + Private investors' lock-up and fostering conditions are good (6 to 12 months after ICO participation: 1/6 to 1/12 And the lack of public sale volume (4.2% of total issue volume) is another advantage.

I think this part is a very strategic marketing in many ways. If the blockchain service is released in the first half of next year, what is most needed will be the service users, and the content protocol team will be able to take advantage of the powerful service user pool of Watatcha's parent company.

In addition, I think that it can be very advantageous in negotiations with the exchange with the exchange. One of the major KPIs on the KSE is to attract new subscribers ("New subscriber xxxx!") Even if 1 million of Wattha's 4.5 million users become CPT holders, they will become subscribers of potential exchanges. can.

[3] Sale Information

Private sale complete
Public Sail Schedule: Domestic - 9/11, Overseas - 9/17
Sale Platform: Domestic - Kocak Web / App (https://cobak.co.kr/), Overseas - Content Protocol Website: https://contentsprotocol.io/
Sale Information Details:
Official Calls: https://open.kakao.com/o/gbIu0UU

In conclusion, Clayton of Cacao is expected to continue its partnership with a platform that has secured a large number of existing users such as Watche. In the situation where the cacao service does not come directly into the blockchain,
After all, the Clayton platform cannot survive without dApp, and that would require a good dApp. And the prerequisite for the creation of high-quality dApp is the massive number of dwarfs. Services that take the user's face off will not survive, even in the block-chain world.

Unlike the forecasts of the beginning of this year, although the market has cooled down at the end of this year, I hope this practical use case will start to emerge from next year and turn into a turning point for the entire blockchain industry.

For more information please visit links below

Website: https://contentsprotocol.io/

WHITEPAPER:https://drive.google.com/file/d/1OJizH-oS8yxJgO-RPnUKJQiU45bW4I_5/view

Facebook: https://www.facebook.com/ContentsProtocol/

Twitter:https://twitter.com/contents_prtcl

Telegram: https://t.me/contents_protocol_en

Author
@ehissexy

btt profile: https://bitcointalk.org/index.php?action=profile;u=2430314

ETH: 0x3b6947e6aAD7B4d20d5198c417fF396D280A5D4F