Global solution from Mercalut and Review of ICO

Imagine,Content created by users and placed on various platforms of social networks, is currently estimated at hundreds of billions of dollars, but all the money comes to the same companies manipulating in essence other people's content.
Merculet is implementing a technology based on blockchain, which can monitor user behavior. Merculet has developed a system for assessing the value of the user to determine the value of his attention. This measure will allow the user to become a full-fledged participant in the monetization of content. The idea of Merculet looks innovative and is unique in its kind. From its use, everyone wins, both content creators and advertisers and users themselves.

A very valuable property of Merculet, in my opinion, is the classical philosophy of the crypto community, the purpose of which is to change the economy in favor of a more even and fair distribution of financial resources in the world community. Merculet projected this idea on Internet traffic. At the moment, we can only be outside observers of how financial flows pass us on the Internet, just as we are observers of the same phenomena in the economy. In fact, in the first and second cases, we are the components without which the mechanism will not work, but we remain out of work. Merculet redistributes roles and financial flows in the field of Internet advertising.

Global solution from Mercalut

• Merculet Attention Value Network. Value Attention is a network within the Mercalut platform that supports the flow of values in society, and offers an unusual relationship for the user and entrepreneur. This network offers several applications:
• The first application, it connects the supply and demand with a set of open protocols, in order to distribute only quality values on the Internet.
• The second application, offers several alternative solutions for the user's work.
• Third application, this network can connect a real person with a business model, to promote the effective dissemination of values in the network.

How does it work

The developers offer 5 completely different directions:

1. Rating system. At present, business, which has been on the market for a long time, and newcomers is increasingly difficult to keep customers. Merculet proposes to solve this problem through the created in the framework of the project Value Attention - a decentralized network that connects the seller and the buyer, thereby helping the reliable dissemination of information.
   This network is made up of 3 main components:
2. System for assessing the value of the user.
3. User token.
4. Open content platform.
5. A Value Attention network will be created that will use the block system to convert popularity to any user focus in the User Attention Value (UAV) token. Merculet will thus create a system for accurately measuring the value of the user's attention. Having found out the demand, Merculet will create effective marketing channels. The entrepreneur can access the UAV system using a set of open protocols.
   The network will be built by three components:
   

Merculet consists of several protocols. Some of them are based on:

• ATP. Used to digitize consumer behavior.
• ARP. Responsible for user reward. It includes a number of additional protocols that are responsible for the execution of calculations, the distribution of funds and the creation of accounts.
• UCP. Universal Content Protocol. Contains additional protocols that perform the transfer of content, its use and billing.
• UIP. The protocol combines ID-services, which are responsible for the distribution of content and system identifiers.

Merculet delivers a chance for entrepreneurs to make their own UAT tokens to pay compensation and rewards to customers. MVP tokens used on the network cannot be sold on the token market.

The team is well-established and consists of highly qualified specialists in the field of IT and marketing, it is worth noting that the team has a long-running ready product Magic Window is a fairly well-known platform.
I would like to tell about the members of the team in more detail:

Ivan Jiang - CEO and founder, worked for more than two years as chief engineer in a large SAP company in China. The founder of the company MagicWindow.Excellent entrepreneur, has an MBA.

Shen Jun Zhang - almost three years as a backbone, a Chinese representative of a large Canadian company in the field of design and technology. He also worked in Dell as a programmer. Co-Changer Magic Window.

Jerry Gao - has extensive experience in large international companies. He was in charge of the e-commerce system at P & G and Shanghai General Motors. Has a lot of experience and knowledge in the field of e-commerce and marketing.

Jeremy He - Chief Operating Officer of Merculet. He has many years of experience in the media industry. He worked in Beijing News and was for some time vice president of Xitek.
It should be noted and very influential project advisors such as Fenbushi Capital. This fund is headed by Shen Bo, also known as the founder of Bit Shares and a very successful investor.

Shou-Cheng Zhang is a member of the National Academy of Sciences of the United States, a professor at Stanford University, a physicist, founder of the DanHua Capital fund.

Roger Lim is a partner of NEO Global Capital. He was also an adviser in such well-known projects as Bluzelle, Jet8, Ochain, Qlink, CoinFi, Selfkey, TheKey, Tomocoin, Fortuna.

Binsen Tong is the Founder of ELEX. Was included in the list of Forbes magazine in the section Best entrepreneurs up to 30 years.
Also among the partners is the marketing company Kryptal, known for such successful projects as Arcblock and Cybermiles!

Website : https://merculet.io/
Whitepaper : https://merculet.io/static/pdf/Merculet_Whitepaper_V0327c-EN.pdf
Telegram : https://t.me/merculet
Bitcointalk : https://bitcointalk.org/index.php?topic=3180239
Facebook : https://www.facebook.com/merculet/
Twitter : https://twitter.com/Merculet_io
Prepared by:
telegram - @asanka8