WELCOME TO THE ERA OF SMART ADVERTISING WITH STACKSCITY
Digital advertising over the years has experienced exponential growth, threatening to completely replace traditional advertising platforms. Over the years, online platforms with substantial traffic have been recorded to earn billions in ad revenue annually.
The problem, however, lies in the inefficient advertising methods employed in ads marketing and the fraudulent practices than is not uncommon within the digital ads market. These practices often result in the wastage of ads resources leading to less effective publicity for these platforms.
Digital advertising serves as one of the most effective and efficient means of reaching target populations if used properly. More often than not, however, internet users are bombarded with ads that are of no relevance to them. This results in the wastage of resources used in payment for the ads as platforms contracted to market those platforms and services and constitute a nuisance to the internet user. This has resulted in the development and the use of ad blocks by users to stop having adverts imposed on them by either their browser or the visited webpages.
- A major underlying factor in Digital Advertising is access to the Internet
If people cannot access the internet, advertisers cannot effectively advertise their products/services whether or not they are relevant to the user. Access to the internet in Africa, for example, is still very expensive, with numerous individuals having limited access to the internet and internet-enabled devices. In Asia also, especially South East Asia, the percentage of individuals with access to the internet
- Slow internet access
Nothing can be more frustrating than slow access to the internet, especially for individuals with online businesses that require a constant online presence and prompt responses.
- Ineffective ad marketing to users
I can bet you’ve come across an ad that was irrelevant to you while using an application on your mobile phone or while surfing the web. Not only is it annoying but it’s a wastage of ads resource for the advertiser. The advertising platform gets rewarded regardless of whether or not the ad is of any relevance to the advertiser, provided the ad is viewed or interacted with which I’m sure you must have by closing it!
- Ad fraud
Providers of goods and services contract their ads to platforms with substantial traffic advertise them to drive increase the traffic and drive sales of the advertised platforms. These platforms which are paid per interaction with their ad on their platform(Pay Per Click or Pay Per View) can easily game the system by directing fake traffic to their platform to increase ad interaction. This simple fraud and other more complex fraudulent ad practices cheat advertisers of their potential customers and traffic.
It is not impossible to find a direct relationship between internet access and poverty. In countries with limited internet access, there are higher chances of poverty.
The internet is the backbone the work-from-home culture which many are adopting, with individuals leaving their day jobs or taking up positions that allow them to work remotely from the convenience of their homes or locations of choice. This exposes the individual to both the local and foreign employment opportunities which potentially increase the average income of the individual as he/she can work two or more jobs simultaneously.
StacksCity realizing the limitations of the existing limitations of digital advertising platforms and the plight of the average internet user has opted to create a decentralized wifi ecosystem which offers value to both internet users and advertisers.
StacksCity is a fully functional decentralized wifi ecosystem which employs location-based technology to provide users with ads relevant to them based on their location, creating an efficient advertising model for ad delivery while connecting directly advertisers and potential clients. This creates a transparent advertising channel which can effectively be monitored using blockchain technology.
The StacksCity Router is the router of the StacksCity ecosystem which users connect to in order to access the internet. The StacksCity Router provides users with free access to the internet via wifi while also creating an effective model for incentivizing for router owners.
Users upon connecting to the wifi network view an ad upon logon. These ads slots are usually obtained via bidding, creating a fully transparent system where the highest bidder gets allotted the ad slot. These ads are location-based, hence, advertisers can easily focus on areas from which they want to drive traffic and bid on ad slots on wifi-routers within that location, effectively creating an ecosystem of smart ads.
The StacksCity Router is easy to set up and install as router owners just need to connect the router to their hotspot device and voila- they are now a part of the decentralized StacksCity smart advertising ecosystem.
The StacksCity ecosystem consists of three(3) key participants. They are:
- Advertisers
- Hotspot/Wifi router owners
- Users
Advertisers: These are businesses, service providers, and that seek to leverage the decentralized smart wifi advertising ecosystem of the StacksCity Network. These advertisers serve as a means of revenue generation for the StacksCity ecosystem.
Wifi router/Hotspot owners: These are owners of wifi hotspots. They serve a major function within the StacksCity ecosystem as they serve as the channel for marketing smart ads. Wifi router owners may be personal networks or corporate networks that are available to the public. Router owners are rewarded with SCT for running ads, creating a revenue stream for them.
Wifi Users: These are individuals that access the internet via the StacksCity routers. These individuals are provided with free and fast internet access via wifi and are provided with smart ads which are relevant to them based on location data. These ads are shown to users upon login, eliminating the nuisance of ads interrupting users browsing experience.
SCT is the native cryptocurrency of the StacksCity wifi ecosystem. SCT is compatible with the ERC20 standard of the Ethereum protocol but will utilize the Matic Network to ensure high throughput and fast transaction processing.
SCT is a utility token which will be used in rewarding users of the platform and for placing bids and other payments on the platform. SCT has a limited maximum supply of forty billion (40,000,000,000) tokens. Members of the public will be provided with the opportunity to purchase SCT with the project setting its soft capitalization at $2.9 million which is the amount needed for the project to operate for three(3) years.
StacksCity has a details financial projection for the three(3) year period with the first year being the trial and adjustment phase the second year dedicated to Business Development and Expansion Phase, while the third year is focused on Steady Growth, focusing on building on the developments of the previous year.
More details can easily be found in the Pitch Deck and on the StacksCity Website. Users can also connect with the project on social media using Telegram,Github, and Twitter for further inquiries.
StacksCity is committed to the growth of its wifi ecosystem and has partnered with Matic—a leading blockchain-based project which provides secure, scalable and instant transactions powered by PoS side chains to facilitate this.
StacksCity is developed by StacksNetwork, which has been in existence since 2014, offering services to leading companies in China including the Alibaba Group, China Mobile Ltd, Huawei Technologies, China Unicom Ltd, Netease.com and more! Stacks has patents to its credit for its inventions an indication of its commitment to pioneering technological advancements.
Article written by Karldark with BTT account link: https://bitcointalk.org/index.php?action=profile;u=2435036