[ON.LIVE ICO] - THE POSSIBILITIES OF STREAMING SERVICES

The world has grown, or shrunk, depending on how you look at it, into a global village. We have access to each other 24 hours a day, 7 days a week all year. The internet has made this possible as it provided a platform through which application could be built. These applications made this possible. Social media is one of the platforms that has been and still is vital in connecting the world. It has allowed so much to be shared around the globe. The same is with streaming sites such as Netflix which is found in nearly every country. Previously, series that would be made for a specific market would only be aired in those markets. It would take television stations in other countries a lot of time to air the same content, sometimes even over a year. Some cable companies came up with a solution to this which made things slightly better.

Netflix however hit the nail on the head and so did Amazon and all these other streaming services. Instead of using a network broadcast, these streaming companies are using the internet to push their content to all parts of the world. It is turning out to be the most convenient way of viewing content form different countries. The rates charged are also very favorable. Streaming services are resonating with the needs of the current generation, the millennials, who form a large percentage of the world’s population. They want to access services at their own convenience and this is what streaming sites are offering. What is even more attractive in streaming services is the fact that it can be accessed from any country as long as you have an active subscription.

Now, what if we could widen the scope of the content being streamed? There is a great market that is eager to consume more than just series, movies, music and documentaries. There are services that can be streamed that can be useful to a diverse group of people around the world. Imagine being able to access services such as medical consultations, cooking lessons or even music lessons at your own convenience! Audio visual is arguably the best way to learn, and this can be made possible through streaming services. Just about any content can be recorded or live streamed with the assurance of viewers. Take YouTube for example, even the craziest videos have views. Something far much greater can however be done from what current streaming services are providing.

On.Live is coming up to show just how valuable streaming services can be. The platform that On.Live is currently working on is going to provide premium streaming services which will go beyond entertainment. It plans to have a streaming advice services where its members from any part of the world can have unlimited access to professionals in various fields. Music, dance, literature and many more will be made available on this platform. The most encouraging part about this platform is that these premium services will be offered at unbelievable prices. Because of its structure, On.Live will be able to offer this services at lower prices compared to the current market prices for international consultations.

The platform will have different categories of members. There will be broadcasters, service providers, transcoders, relay nodes and the recipients of the content that will be produced. Broadcasters in the platform are the professionals who come up the necessary content that will appeal to the recipient. They are in charge of production of this content. There are many formats through which videos can be watched depending on the quality that is demanded by the recipient. This will be made possible by transcoders. They will ensure that the video is available in the formats that the broadcaster believes would be best for recipients. Streaming platforms are usually populated and you can find more than 50% of the population tuning in to one streaming video. This brings about the problem of scalability in the platform. On.Live will have relay nodes which will stream content to recipients at a larger scale compared to transcoders. Transcoders can act as relay nodes but they can only serve a small percentage of the platform’s population at any given time. There will also be a supporting network within the platform that will provide technical assistance as needed by the platform.

The On.Live platform will be hosting professionals in their platform. These are people who have studied and are well knowledgeable in their areas of expertise. They will definitely require payment for the services offered. On.Live will have a number of channels on its platform and each channel will have its own payment method as dictated by the creator of the channel. This payment method can also change also depending on the creator of the channel. There will be a number of available payment options in the platform which are most likely going to be convenient for the members. There will be a Pay Per View option which works as it sounds. Each streaming session will have to be paid for. There is also a Pay Per Minute option which is mostly tailored for interactive sessions. This will make it convenient for the recipient as they will only pay for the skills or content they will have time to gather per session. There will also be a subscription service. The subscription services will be similar to other platforms. Recipients will have access to contents in a particular channel for the period of time the subscription will last.

There will be a number of ways that On.Live will use to make sure that the content that is delivered by the professionals is of the best quality. The most important way it will employ is a verification process which will ensure that all members of the On.Live who register as professionals have documents that can prove they are indeed professionals in a particular field. Once they have proven their identity, they will be allowed to operate in the platform. As it is in the physical world, recipients will also be given the option of tipping the professionals consulted. The possibility of generating more income than expected may be important in motivating these professionals to provide excellent services to their clients. These delivery tactics will go beyond the professionals. Transcoders and relay nodes will also be expected to deliver.

Now, On.Live will be a blockchain based platform. It will use the Ethereum blockchain as its base and its tokens, ONL, will be ERC-20 compliant tokens. On.Live is aiming to have all its services decentralized through this blockchain. The transcoding services and services offered by relay nodes have to be of the highest quality. On.Live will make sure they deliver through the help of blockchain technology and a user rating system. The Ethereum blockchain has provisions for the development of smart contracts. These smart contracts will have to be signed by broadcasters, relay nodes and transcoders or any other transacting party in the platform. The smart contracts will bind the trading parties to the services they will claim to deliver. These services have to be met as per the contract signed. A proof of stake system will be employed by On.Live to ensure quality services are provided in their platform. The proof of stake requires the transcoder to stake a given amount of ONL tokens depending on the smart contract signed. If the services delivered are not satisfactory, On.Live will penalize the transcoders by subtracting ONL from the staked ONL.

Furthermore, staking ONL will also ensure that transcoders actually perform these services. On.Live will take all precautionary measures needed in their platform. For transcoders, On.Live will require the broadcaster to pay upfront the charges for transcoding the content they have produced. The amount of ONL paid for transcoding services will be recovered through the payments made by the recipients when they receive this service. Transcoders will be able to perform their services effectively without having to fear whether the content will sell in the platform. This will also be another way to ensure that broadcasters always produce great content.

The On.Live platform will be populated. From content providers to content consumers, it is set to attract a good number of advertisers who would want to exploit the market reach of the platform. This will also be a way through which content creators will gain some extra income. Advertiser always chose platforms where the crowd is huge and even within these platforms they go for channels that attract the highest numbers of viewers. Advertising in the platform will also be a great way of encourage broadcasters to produce even better content. Broadcasters will have the freedom of reaching out to advertisers to get sponsorship deals through the channels endorsing products recommended by these advertisers.

The On.Live platform will use its ONL token as a means of settling payments for services delivered in the platform. Therefore, it will be a requirement for all members of the On.Live platform to have ONL tokens. Subscription fees and other similar payments made by recipients of content will be made through ONL. Content creators such as broadcasters will use ONL to pay for transcoding services. Staking will also be done through ONL. The use of ONL will be supported by every service that On.Live will offer. On.Live wants the value of ONL tokens to improve as the platform grows. This can only be done through an increased demand for the tokens. It will also have a limited number of tokens that it will produce. Limiting the supply of any product increases its demand especially in a platform where the population is set to increase.

For any platform to be all round, all factors have to be considered. The On.Live platform will provide aiding features that will make its platform consider even the smallest of details. It will have a messaging platform which will have a number of uses. Messaging can be used for a lot of things. Broadcasters can use the messaging service to inform their subscribers or clients about upcoming broadcasts. This can also be a great way for broadcasters to advertise their offers on subscription fees or any other related content. It could also be used by broadcasters to supplement their video content with presentations or files that make their work easier to understand by the client. The messaging platform can also be a great place where feedback can be given by clients such that broadcasters have a way of knowing their clients’ needs as they plan for future content. This feedback may also be important especially where consultation services are being offered and progress needs to be monitored.

The On.Live platform will be running on ONL tokens and there will be a need to purchase these tokens. On.Live will provide a wallet services that will make it convenient for members to purchase these tokens during the period when they will be available for sale. This wallet will also be the storage place for the ONL tokens; another additional service that On.Live platform will have been an escrow service which will be important in this platform.

There will be a need by trading partners to get assurance that their product and resources will not be wasted and an escrow service is one of the best ways to provide this assurance. Together with this, there will also be a reputation system that will aid in providing this assurance. Trading parties will have access to previous deals that transcoders or broadcasters will have had and they can judge from the data whether the transcoder or broadcaster is a good trading partner. An award platform will also be available just to encourage service providers to be the best in their respective areas.

The On.Live platform is still under construction and there is still a lot to be done. This will require a pool of funds that the On.Live cannot meet on its own. The ONL tokes are being used as a way of raising the required amount. Purchasing of the ONL tokens can be done from the On.Live website or through this link https://on.live/#crowdsale. More information on On.Live can be read on https://on.live/documents/OnLive_Whitepaper.pdf. The token sale is currently ongoing.

You can visit the On.Live via the following links to take part in the ICO and for any further information you may require.

Website- http://on.live/
Twitter- https://twitter.com/on_live
Facebook- https://www.facebook.com/OnLive.TV/
Reddit- https://www.reddit.com/r/OnLiveTv/
Medium- https://medium.com/@On.Live
Telegram- https://t.me/onlive
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