[SPHERE ICO]-A DECENTRALIZED SOCIAL MEDIA PLATFORM

With each passing time, new technologies are created in a bid to solve the various problems that affect us as human beings. Such has been the norm with us humans since time immemorial; the industrial revolutions in which developments were made in various fields in a good example. With the creation and specialization in computers furthered by also developments in networking fostered the internet. This new invention then came with endless possibilities which have proved beneficial enough to govern our daily lives. With the intention of communication came various applications of the internet led by the use of social media. Here the world has been reduced to a small village where information can be sent within instants between persons on different ends of the earth; thus the ease of getting information in the form of pictures and videos. Even came unforeseen new ways of doing business based on the various amounts of data obtained from the web. Even now cultures and trends are governed by the lifestyles of prominent celebrities be it clothing or even some workout regimes, all of it is possible because of the vast abilities of the web. Thus the importance of the focus on how its use influences products and services we use in our day to day activities.

Our activities on the internet be it in form of pictures posted and viewed, videos posted and viewed, websites visited and even our clicks provide a lot of data from which business policies and advertisement ideas are formulated in order to promote products. Unbeknown to many internet users, their internet data is provided to companies as data which is analyzed and used to created products and know where to spread their ad campaigns. One way through which this is done is through the common use of internet cookies which send data from the website and this data is stored on the user’s computer. These can be used to track online activity and habits and over a period of time build a profile of one’s interest .Once that profile contains enough information, there is a good chance that the information can be sold to an advertising company who then uses this profile information to target one with interest specific adverts. To avoid such occurrences, it is important to have a focus on how the information we provide through our online activity and presence is managed. The data obtained through our activity is used by data mining companies to come up with data which is sold to the highest bidder in order to formulate targeted ad campaigns.

A main problem that arises is the issue of mainly privacy and secondarily accuracy of the data. Private pictures of users may be subject to scrutiny by data mining companies which is a serious infringement on the basic right of privacy. On the issue of accuracy is where further problems arise. Various studies have shown the unreliability of data provide from the internet to come up with ads that target specific certain audiences. The ads generated may not only be unsolicited but also reduce the social media experience as companies try to sell their products. One such way of spreading these ads is through the use of email. This leads to the dumping of junk mail which not only causes unresponsiveness to the products being campaigned but also causes companies to undergo losses in terms of funds allocated to advertising due to it being a wasted budget. These problems thus necessitated for the creation of a social platform through which data from users is protected, unsolicited junk mail is avoided and even companies have a more direct relation with potential customers in order to give what they really want. Furthermore monetary compensation to internet users for the information they provide on the internet while respecting their privacy and also a possible way for companies to cut down on ad campaign costs and allow allocation of capital to other initiatives aimed at improving service delivery.

Thus Sphere came up in a bid to solve this rising problem .Built on the fundamental ideas that privacy, company transparency and data security should govern every social platform. This is through its use of block chain technology and peer to peer technology. Block chain though formed initially for management of the cryptocurrency bitcoin, has found itself applicable in other fields due to its aspect of transparency on data usage an alteration as well as distribution. Here a network of computers is used to manage data whereby data can only be altered by agreement of the network majority. This increases security. Thus the decentralized nature of Sphere where decisions are made by consensus between involved parties all in fairness for all. As it aims to lead in advocating for compensation to internet users for their online data, is its use of cryptocurrency; this gives the users the voluntary option of selling their data to interested parties and also have a view of how the data is used. This is the first of its kind whereby data is not only sold for profit by internet companies but also returns trickle down back to the data creators.

Sphere provides a safe environment for data storage; with cases of data misuse coming up and initiating the forming of legislatures and policies that regulate usage of data on the internet. Intergovernmental agencies such as the European Union have come up with policies that force companies to input data protection protocols within their business strategies in order to protect privacy. Sphere through its block chain technology meets this requirement as it upholds the respect of privacy with data only being provided by users voluntarily to interested parties. This would reduce incidences of private data being abused by companies while not giving compensation back to the providers.

Thus Sphere uses Social Activity Tokens as a means of carrying out transactions on its network. The prices of these tokens are managed by the ongoing Initial Coin Offering event whose initial price was 0.14$. Sphere while notifying users of need for their data with an assured incentive of returns, it goes toward a more accurate way of collecting data for usage in formulation of better ads and thus improving business products and services while improving potential customer responsiveness. Thus, through these businesses are grown and services improved. This allows for conducting of business between different parties on the network. This provides an opportunity for different businesses both small and big to conduct business and fond opportunities. This allows the reach more potential clients and spread their horizons. The ensuing funds can be used to fund other grass root campaigns that are minor but important.

For this being still a fairly new but established entity, its developers have formed initiatives for various people to join the network. This is in the form of bounties which are available for limited timelines and in turn are compensated. This is beneficial to both as this also helps spread the word about the new possibilities that come with joining the network. With passing time, people would learn the benefit of having a chance to get returns based on our online presence and get paid for it. Also it would help them realize the new revolution that is about to change our viewing of social media usage. For the present the market is inactive as the sale of SAT tokens in ongoing. They’re important for carrying out transactions as it’s the only currency that is usable on the network. Thus earlier buyers who would get the tokens at a lower price stand to benefit in the future when prices rise when the platform has become more popular and presents as a largely profitable entity. Also a small transaction fee would be charged by the network in order to fund its maintenance and activities in order to keep business running.

Thus Sphere is a much needed new change to the current conventional way of using data on the internet. With conspiracies such as the usage of internet data to influence intricate procedures such as general elections in countries, comes the need for better data management to reduce such occurrences. With scandals coming up with the need for transparency becoming more necessary so does the need for the use of this established network as the new way of doing our online business and storing online data. Though still in its early phases, it follows a solid roadmap while sticking to its script with an aim of making it big in being revolutionary. Despite its capital limitations, it has still managed to meet its soft cap limit. For an opportunity of buying SAT tokens and joining the network visit https://sphere.social/?ref_code=dyx6c6su4cz8, with earlier purchases getting more value.

For more information on the network, its whitepaper and how to join, please visit https://sphere.social/wp-content/uploads/2017/12/Sphere_Whitepaper_v1.7.4.pdf. The Sphere ICO ends on April 9th, 2018.

The following links will have answers to any further questions you may have.
Website: https://sphere.social/
Reddit: https://www.reddit.com/r/SphereSocial/
Twitter: https://twitter.com/SphereOfficial1
Facebook: https://www.facebook.com/SphereSocialNetwork
Medium: https://medium.com/@sphereofficial