Blockchain Revolution in Digital Display Advertising

Today in this post I would like to talk about a very important part of the running business — advertising. E-commerce is growing by 23% percent each year; 53% of marketers say blog content creation is their top inbound marketing priority. It is pretty understandable — only an online presence isn’t enough for a business to leverage the advantages of internet. The head of any organization should take adequate marketing decisions, which best suits the needs of the company and which can help to achieve the business goals.

However, there are some problems in this sphere. For instance, commission. All advertising network charges certain commission to the publishers for providing the intermediaries services. In most cases, this commission can be unreasonably high. I did some research and found out that the most popular advertising network, Google, charges a commission of 32% for online content marketing, whereas Facebook charges whooping 45% commission. Another problem is the direct communication — or, to be exact, the absence of it. Due to the presence of an intermediary, there is no direct communication between a publisher and an advertiser, and hence they cannot negotiate with each other for the desired price.

It is also could be hard to choose advertiser — an advertising network is solely responsible for the selection of an appropriate advertiser and advertising for the publisher’s ad space. That means that you cannot choose the one you really want to cooperate with. The last, but not the least, is payment. An advertiser pays the fee to the ad network, which after cutting its commission passes it on to the publisher, everybody knows it. Usually there is no payment flexibility to the advertiser and a small withdrawal limit for the publishers is set. Because of this, he has no chance to withdraw the funds instantly.

In order to help you to overcome these obstacles I would like to tell you about AdSigma — a modern decentralized advertising network, which has already had a good reputation among its user. AdSigma improves the efficiency of digital display advertising by using ADSi token. It is a special kind of token, which can be exchanged between both publishers and advertisers. AdSigma is based on the well-known and famous Ethereum blockchain.

Becoming a user of this platform, you understand that this company can be fully trusted. The Ethereum’s Smart Contracts guarantee secure transactions based on the settings and parameters set by the members of the platform themselves.

As I have already said, due to the blockchain technology, all transactions are transparent. It does not matter whether you are an advertiser or a publisher, you are sure to be provided with a transparent public history.

Being a decentralized platform, AdSigma can assure you that one entity alone can never control the whole platform. This technology prevents the possibility of any data manipulation.

The security of AdSigma is on the highest level, I have never had any doubts about it, though I have been using this platform for quite a long time so far. Nobody can give preferences or any kind of priveleges to one advertiser or a publisher over another. Each participant maintains the network.

So, if you are ready to make a contribution to the modern advertising technology and to make your business even more popular, AdSigma is the great place to start!