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somnambul1st
6 лет назад

New project: Vidy’s tri-layer ad solution

Vidy has invented the first single-page invisible embed layer for video, run on the Ethereum blockchain.

Problems:

  • $ 16B of funds lost each year stolen from advertising fraud
  • $ 23 of user data rates for unwanted ads each month
  • 44% of all ads are interacted by humans, the rest are all bots
  • 21% daily battery consumption of unwanted ads600M devices run ad blockers
  • 0.02% of banner ads are used for every 1000 impressions
  • 4.9% of interstitial ads that hijack the entire screen take advantage66% of all advertising frauds come from video, but the video represents
  • only 44% of all advertising.
  • $ 50B of annual advertising fraud losses anticipated for the next 10 years30% of advertisers demand more video ads.

Solution:

Companies have long thought about methods of providing ads on their website that are not intrusive to users. A method of viewing ads which caters to the user’s will and keeps them in control of what they watch, as they like to. This long sought ad placement method has now been developed by Vidy.

Vidy provides the first ever functional tri-layer text embedded ad layer that proves to be an innovative development in the world of online advertisement. With Vidy’s solutions, publishers can now embed ads in the text of their website, while also getting a record of their ads’ worth.

Vidy’s tri-layer ad solution is the first invisible embedded ad layer that sits on top of the website and remains invisible until the user toggles it. Powered by Ethereum blockchain, Vidy allows publishers to embed video ads in certain snippets of text on their website. The videos begin playing once the certain text with the embedded ad is toggled and held for watching the video.

The three layers of Vidy’s Tri-Layer Advertisement are:

Application Layer

The application layer is essentially the place where the ads become embedded in a web page. The application layer gives full control to the publishers who can choose an ad and embed it into their web pages with just a few clicks. Finally, ads that are relevant to the content are an option for publishers to explore and implement.

Consensus Layer

The consensus layer is the background for the video ads, where a team of miners run an open source protocol that provides publishers with video ad inventory. The miners ensure that all ads are streamed with appropriate pace and no excessive waits or slowdown is caused. The essentially run and maintain the video library.

Data Layer

The data layer is essentially a track of the data exchange that exists between users and publishers. The data layers track successful placements, the engagements with those ads, and the time spent on each ads. All of the data is stored on Vidy’s ad ledger.

Distribution of token:

Advantages of using:

  1. Vidy allows advertisers to make sure that their ads are embedded on websites and not blocked by ad blockers.
  2. It ensures that publishers get full control of where the video ads are placed on their website and also gives them full control of the ad content.
  3. Finally, it does not intrude the user’s experience and does not make them see ads they do not want to. All of the ads they watch are from their own volition.
  4. Hence, Vidy’s ad solution takes care of all three fronts and ensures that the interests of all three parties are protected and they are kept happy.
  5. To make sure that their ads get across, all advertisers should purchase Vidycoin and be a part of the blockchain. Vidycoin has multiple tiers with each level providing different features.
  6. Vidycoin is a limited blockchain, so purchase it as quickly as you can and become a part of a network that includes CNN, Coca Cola, and thousands of other major companies looking to advertise videos and get their messages across to users.

Roadmap:

For more information visit our website:

Vidy Website : [https://www.vidy.com/]

Telegram Group : [https://t.me/VidyCoin]

ANN Bounty : [https://bitcointalk.org/index.php?topic=4513155.msg40635736#msg40635736]

Facebook : [https://fb.me/VidyCoin]

Whitepaper: [https://vidy.com/whitepaper]

Twitter : [https://www.twitter.com/vidycoin]

Author: [https://bitcointalk.org/index.php?action=profile;u=1287882]

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